- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- Contemporary strategy analysis (5th ed, 2005) / Grant, Robert M.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Corporate strategy (3rd ed, 2003) / Lynch, Richard L.
- Consumer behavior (8th ed, 1995) / Engel, James F.