The sport business future| (2004) / Smith, Aaron

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JOURNALS		BOOKS
Sport marketing quarterly Advertising age		Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R. Cases in sport marketing (1999) / McDonald, Mark A. Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Sport marketing (2nd ed, 2000) / Mullin, Bernard J. Sport promotion and sales management (2002) / Irwin, Richard L. The business of sport management (2004) / Beech, John The marketing of sport (2007) / Beech, John G. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Strategic sports event management : an international approach (2004) / Masterman, Guy Event management & event tourism (2nd ed, 2005) / Getz, Donald Management of event operations (2006) / Tum, Julia Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Events management (2nd ed, 2006) / Bowdin, G. A. J. Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Applied consumer behaviour (1996) / Evans, Martin