The marketing research process| (4th ed, 1995) / Crimp, Margaret

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JOURNALS		BOOKS
Journal of marketing communications Marketing research (Chicago, Ill.) Precision marketing Journal of consumer research Journal of advertising research International marketing review Journal of product & brand management Journal of advertising Journal of consumer marketing Journal of marketing management Journal of marketing research Media (Hong Kong, China : 1988) Journal of brand management Marketing magazine (Toronto) Journal of marketing European journal of marketing Service industries journal Marketing news Brand strategy International journal of retail & distribution management Marketing week		Marketing research : principles and applications (1995) / Crask, Melvin Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. "An investigation into the use of the World Wide Web by the U. K. furniture industry : a users perspective". (1999) / Johnson, Wayne Steven Market research : using forecasting in business (1992) / Clifton, P. Relationships and networks in international markets (1997) / GemŁunden, Hans Georg Marketing research for managers (2nd ed, 1996) / Crouch, Sunny Marketing research (5th ed, 1997) / Chisnall, Peter M. Goodthinking : a guide to qualitative research (1999) / Gordon, Wendy Implementable marketing research (1991) / Mercer, Alan Beyond 2000 : the future of direct marketing (1994) / Reitman, Jerry I. [electronic book] International public relations in practice (1991) / Nally, Margaret The Direct marketing handbook (2nd edition, 1992) / Nash, Edward L Consumer market research handbook (3rd ed, 1988) / Downham, John Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A. Sales promotion in postmodern marketing (1994) / Petersen, Christian The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Branded. Blue dreams. (1997) Applied marketing research (1992) / Moutinho, Luiz Marketing research essentials (2nd ed, 1998) / McDaniel, Carl Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Handbook on electronic commerce (1999) / Shaw, Michael Promotion : advertising, publicity, personal selling, sales promotion (2nd ed, 1982) / Stanley, Richard E. Integrated direct marketing (1995) / Roman, Ernan Researching business markets : the IMRA handbook of business-to-business marketing research (1991) / Sutherland, Ken Do your own market research (3rd ed, 1998) / Hague, Paul N. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Customer care. dealing with customers and how different businesses have improved customer care. (1997) The new integrated direct marketing (1998) / Berry, Mike The one to one future : building relationships one customer at a time (1993) / Peppers, Don Strategic marketing management 1999-2000 : planning and control, analysis and decision (1999) / Fifield, Paul Targeting customers : how to use geodemographic and lifestyle data in your business (2nd ed, 1997) / Sleight, Peter Exploring direct marketing (1999) / O'Malley, Lisa How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book] Diffusion of innovations (3rd ed, 1983) / Rogers, Everett M. Principles of international marketing research. (1994) / Groves, Len Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J. Industrial marketing communications : business-to-business advertising, promotion and PR (1993) / Hart, Norman A. Retail marketing : theory and practice (1991) / Cook, David The direct marketing guide. (1998) Consumer behavior and marketing action (5th ed, 1995) / Assael, Henry Quality: sustaining customer service (1993) / Taylor, Lynda King The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon From tin soldiers to Russian dolls : creating added value through services (1993) / Vandermerwe, Sandra Marketing research (6th ed, 2001) / Chisnall, Peter M. Strategy in retailing : theory and application (1985) / Knee, Derek Essentials of marketing research (2nd ed, 2000) / Proctor, Tony Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F. Managing direct marketing (1990) / Mounsey, Philip Consumer behavior. (5th ed, 1998) / Mowen, John C. Retailing (1994) / Lucas, George H. Strategic marketing for success in retailing (1998) / Samli, A. Coskun Positioning : the battle for your mind (1st ed, 1986) / Ries, Al Trade marketing strategy (1993) / Davies, Gary Interviewing (1993) / Hague, Paul N. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul Essentials of marketing research (1999) / Kumar, V. New product development : a reader (1996) / Hart, Susan J. 1001 ideas to create retail excitement (1994) / Falk, Edgar A. Customer care. (1996) Grocery revolution : the new focus on the consumer (1997) / Kahn, Barbara E. Strategic marketing : planning and control (1999) / Drummond, Graeme The fundamentals of corporate communication. (1999) / Dolphin, Richard R. International marketing : a cultural approach (1993) / Usunier, Jean-Claude Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert Public relations in practice : a casebook (1990) / Moss, Danny Understanding business markets : interaction, relationships and networks (2nd ed, 1997) / Ford, David Relationship marketing (1995) / Stone, Merlin Understanding and designing market research (2nd ed, 2002) / Webb, John R. Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M. How to manage public relations : practical guidelines for effective PR management (1991) / Stone, Norman Contemporary visual merchandising and environmental design (3rd ed, 2004) / Diamond, Jay Advertising management (5th ed, 1996) / Batra, Rajeev Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Sponsorship : the newest marketing skill (1981) / Head, Victor Cases in retail management (1994) / McGoldrick, Peter J. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Strategic management in the global economy (3rd ed, 1997) / Wortzel, Heidi Vernon Modern microeconomics (2nd ed, 1979) / Koutsoyiannis, A. Global marketing and advertising : understanding cultural paradoxes (1998) / Mooij, Marieke K. de Marketing communications (1983) / Coulson-Thomas, Colin Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin Positioning strategy in retailing (1989) / Davies, Gary Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Essentials of marketing research (4th ed, 2005) / Proctor, Tony Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K. Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Consumer behavior (4th ed, 1995) / Mowen, John C. Direct marketing management (1989) / Roberts, Mary Lou Customer care management (1991) / Brown, Andrew Marketing research : an international approach (2006) / Schmidt, Marcus J. The Popcorn report : revolutionary trend predictions for marketing in the 1990's (1992) / Popcorn, Faith E-business & e-commerce for managers (2000) / Deitel, Harvey M. Consumer behaviour : a practical guide (1980) / Foxall, Gordon R. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Service quality : new directions in theory and practice (1994) / Rust, Roland T.