- Global finance journal
- Journal of nonprofit & public sector marketing
- Info (Cambridge, England)
- Club industry's fitness business pro
- National jeweler
- Journal of targeting, measurement and analysis for marketing
- Journal of marketing communications
- Journal of international consumer marketing
- Journal of international marketing (East Lansing, Mich.)
- International advances in economic research
- In-store marketing
- Journal of promotion management
- Journal of marketing theory and practice
- China business review
- International journal of emerging markets
- S.A.M. advanced management journal (1984)
- Research policy
- Marketing science (Providence, R.I.)
- Journal of global marketing
- Risk analysis
- Asia Pacific journal of marketing and logistics
- TWICE
- Precision marketing
- Journal of consumer marketing
- Business strategy series
- Journal of direct, data and digital marketing practice
- Journal of retailing
- Marketing management (Chicago, Ill.)
- Journal of strategic marketing
- Broadcasting & cable
- Journal of consumer behaviour
- Adweek (2003)
- Corporate communications
- Journal of advertising research
- Journal of marketing management
- Journal of marketing research
- Journal of marketing
- International small business journal
- Journal of business & industrial marketing
- International studies of management & organization
- Airline business
- Credit management
- Global cosmetic industry
- Marketing intelligence & planning
- Journal of economic behavior & organization
- Public relations review
- Automotive news
- Brand strategy
- Small business economics
- Industrial marketing management
- B to B
- Journal of product & brand management
- Journal of world business : JWB
- Management review (Saranac Lake, New York)
- Journal of political economy
- Chain store age (1995)
- Qualitative market research
- British food journal (1966)
- Euroweek : the Euromarket's first newspaper
- Country monitor (New York, N.Y.)
- International journal of management
- Journal of business logistics
- International journal of advertising
- Journal of consumer research
- Accounting and business research
- Management international review
- Money marketing
- Marketing news
- Health progress (Saint Louis, Mo.)
- International journal of bank marketing
- Cross cultural management
- International marketing review
- Total quality management & business excellence
- World trade (Irvine, Calif.)
- Journal of advertising
- International journal of consumer studies
- Journal of retailing and consumer services
- New media age
- Beverage industry
- Times higher education
- Advertising age
- European business review
- Far Eastern economic review
- Business insurance
- California management review
- Marketing review (Helensburgh, Scotland)
- American economic review
- International journal of business and management
- Journal of operations management
- Business economics (Cleveland, Ohio)
- International journal of public sector management
- McKinsey quarterly
- Journal of the Academy of Marketing Science
- Business process management journal
- Academy of Management journal
- Forbes
- Industry week
- Journal of vacation marketing
- Energy policy
- Marketing magazine (Toronto)
| | - Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank
- Culture and positioning as determinants of strategy : personality and the business organization (2004) / Ellson, Tony
- The fundamentals of marketing (2010) / Russell, Edward
- Consumer profiles : an introduction to psychographics (1992) / Gunter, Barrie
- A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
- Market segmentation (1972) / Frank, Ronald E.
- The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne
- Problem solving and decision making : hard, soft and creative approaches (2nd ed, 2004) / Hicks, Michael J.
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Marketing research : an integrated approach (2003) / Wilson, Alan M.
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
- Marketing strategy and management (4th ed, 2007) / Baker, Michael John
- Managing innovation and change. (2nd ed, 2002) / Henry, Jane
- Mobile marketing : the message revolution (2002) / Haig, Matt
- New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
- Market segmentation : how to do it - how to profit from it (2nd ed, 1998) / McDonald, Malcolm
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Direct marketing in practice (2002) / Thomas, Brian
- Organisational change (2nd ed, 2002) / Senior, Barbara
- Purchasing and supply chain management (2nd ed, 2002) / Monczka, Robert M.
- E-marketing. (4th ed, 2006) / Strauss, Judy
- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- Customer relationship management (2005) / Peelen, Ed
- The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G.
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Handbook of international trade (2004) / Reuvid, Jonathan
- Principles and practice of marketing (4th ed, 2004) / Jobber, David
- Kotler on marketing (2001) / Kotler, Philip
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- International marketing and export management (4th ed, 2002) / Albaum, Gerald
- The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
- Positioning : the battle for your mind (1st ed, 1986) / Ries, Al
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
- Building great customer experiences (2002) / Shaw, Colin
- Principles of marketing. (4th ed, 2005) / Kotler, Philip
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Innovation and change in organizations (1995) / King, Nigel
- Marketing strategy (2nd ed, 1998) / Fifield, Paul
- The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Principles and practice of marketing (5th ed, 2007) / Jobber, David
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Management information systems : managing information technology in the business enterprise (6th ed, 2004) / O'Brien, James A.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Marketing : an introduction (7th ed, 2005) / Armstrong, Gary
- E-marketing strategy (2001) / Chaston, Ian
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Foundations of marketing (2nd ed, 2006) / Jobber, David
- Marketing (2008) / Baines, Paul
- Exploring strategic change (2nd ed, 2004) / Balogun, Julia
- Strategic issues in international retailing (2006) / Dawson, John A.
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm
- Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John
- Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Advertising. (2000) / Wright, Ray
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- Innovation management and new product development (3rd ed, 2005) / Trott, Paul
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Applications of case study research (2nd ed, 2003) / Yin, Robert K.
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Researching business and management (2005) / Maylor, Harvey
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- The Others. (2002) / Amenábar, Alejandro
- Successful branding (2001) / Choudhury, Pran
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Business ethics : concepts and cases (4th ed, 1998) / Velasquez, Manuel G.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Consumers (2002) / Arnould, Eric J.
- International HRM : a cross-cultural approach (2002) / Jackson, T. H.
- Statistical analysis with Excel for dummies (2005) / Schmuller, Joseph
- Brands and branding (2004) / Clifton, Rita
- International marketing and export management (3rd ed, 1998) / Albaum, Gerald
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Dissertation skills : for business and management students (2004) / White, Brian
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- The international business environment : diversity and the global economy (2002) / Morrison, Janet
- Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally
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