Services marketing : text and cases| (2nd ed, 2003) / Baron, Steve

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JOURNALS		BOOKS
		Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A. Principles of marketing. (4th ed, 2006) / Brassington, Frances