Sport marketing| (2nd ed, 2000) / Mullin, Bernard J.

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Industrial marketing management Brand strategy European journal of marketing Marketing news Journal of business research Marketing intelligence & planning Advertising age		Sports marketing : it's not just a game anymore (1995) / Schaaf, Phil Cases in sport marketing (1999) / McDonald, Mark A. Sport marketing : managing the exchange process (1999) / Milne, George R. Sport promotion and sales management (2002) / Irwin, Richard L. Fundamentals of sport marketing (3rd ed, 2007) / Pitts, Brenda G. Sport promotion and sales management (2nd ed, 2008) / Irwin, Richard L. Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Case studies in sport marketing (2003) / Pitts, Brenda G. Sport marketing (3rd ed, 2007) / Mullin, Bernard James Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R. The sport business future (2004) / Smith, Aaron Developing successful sport sponsorship plans (2001) / Stotlar, David K. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim The marketing of sport (2007) / Beech, John G. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane International marketing (8th ed, 2000) / Terpstra, Vern Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Marketing management and strategy (3rd ed, 2002) / Doyle, P. Consumers (2002) / Arnould, Eric J. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Principles of marketing. (4th ed, 2006) / Brassington, Frances Consumer behavior (8th ed, 1995) / Engel, James F.