Fundamentals of sport marketing| (2nd ed, 2002) / Pitts, Brenda G.

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		Sports marketing : it's not just a game anymore (1995) / Schaaf, Phil Developing successful sport marketing plans (2001) / Stotlar, David Kent Sport promotion and sales management (2002) / Irwin, Richard L. Cases in sport marketing (1999) / McDonald, Mark A. Sport marketing : managing the exchange process (1999) / Milne, George R. Case studies in sport marketing (2003) / Pitts, Brenda G. The sports event management and marketing playbook (2005) / Supovitz, Frank Sport marketing (2nd ed, 2000) / Mullin, Bernard J. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman The sport business future (2004) / Smith, Aaron Developing successful sport sponsorship plans (2001) / Stotlar, David K. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim International marketing strategy (5th ed, 2005) / Bradley, Frank Strategic marketing (8th ed, 2006) / Cravens, David W. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. International marketing (8th ed, 2000) / Terpstra, Vern Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Marketing management (11th ed, 2003) / Kotler, Philip Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Applied consumer behaviour (1996) / Evans, Martin Consumer behavior (8th ed, 1995) / Engel, James F.