| | - Sports marketing : it's not just a game anymore (1995) / Schaaf, Phil
- Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
- Sport marketing (2nd ed, 2000) / Mullin, Bernard J.
- Cases in sport marketing (1999) / McDonald, Mark A.
- Sport marketing : managing the exchange process (1999) / Milne, George R.
- The sports event management and marketing playbook (2005) / Supovitz, Frank
- The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- The sport business future (2004) / Smith, Aaron
- Developing successful sport sponsorship plans (2001) / Stotlar, David K.
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn
- Event sponsorship (2003) / Skinner, Bruce E.
- Strategic sports event management : an international approach (2004) / Masterman, Guy
- Event risk management and safety (2002) / Tarlow, Peter E.
- Management of event operations (2006) / Tum, Julia
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Events management (2nd ed, 2006) / Bowdin, G. A. J.
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumers (2002) / Arnould, Eric J.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
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