- Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
- The 22 immutable laws of branding (2000) / Ries, Al
- Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Brands and branding (2004) / Clifton, Rita
- Celebrity sells (2004) / Pringle, Hamish
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Consumers (2002) / Arnould, Eric J.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Applied consumer behaviour (1996) / Evans, Martin