- Journal of business market management
- Transnational corporations
- Journal of current issues and research in advertising
- Journal of database marketing & customer strategy management
- Journal of database marketing
- Journal of international food & agribusiness marketing
- Journal of service science and management
- Journal of marketing communications
- Handbook of business strategy
- Marketing health services
- MMR (New York, N.Y.)
- Catalog age
- International journal of research in marketing
- International review of retail, distribution and consumer research
- Emerging markets review
- Journal of hospitality marketing & management
- Marketing letters
- International journal of electronic commerce
- Sport marketing quarterly
- Journal of the Textile Institute (2004)
- Journal of interactive marketing
- Journal of strategic marketing
- Journal of nonprofit & public sector marketing
- Australasian marketing journal
- Marketing science (Providence, R.I.)
- Multinational business review
- Customer relationship management (Malibu, Calif.)
- Journal of international money and finance
- Journal of targeting, measurement and analysis for marketing
- Manager update
- Journal of Internet commerce
- Review of international economics
- Journal of promotion management
- Journal of financial services marketing
- Discount merchandiser
- International review of financial analysis
- ABA bank marketing
- United States banker (Cos Cob)
- Marketing research (Chicago, Ill.)
- Journal of retailing
- Journal of the Academy of Marketing Science
- Journal of service research : JSR
- Journal of hospitality & leisure marketing
- NZ marketing magazine
- Journal of marketing theory and practice
- Economic geography
- Journal of consumer policy
- Journal of financial planning (Denver, Colo.)
- SGB
- Journal of management studies
- Journal of marketing management
- Information systems journal (Oxford, England)
- Journal of personal selling & sales management
- Community banker (Washington, D.C.)
- Journal of medical marketing
- Journal of organizational behavior management
- Tourism geographies
- Journal of international consumer marketing
- Defense AR journal
- Advances in consumer research
- Journal of direct, data and digital marketing practice
- Journal of retailing and consumer services
- Harvard international review
- Management science and engineering
- American salesman
- Folio, the magazine for magazine management
- International journal of bank marketing
- Physica A
- Financial analysts journal
- Singapore management review
- Sales & marketing management
- Review of financial studies
- Journal of management information systems
- Journal of global marketing
- Hotels (Newton, Mass.)
- Professional builder (1993)
- Electronic markets
- Services marketing quarterly
- Journal of hospitality & tourism research (Washington, D.C.)
- International journal of advertising
- International journal of market research
- Business strategy review
- International tax review
- Journal of services marketing
- Journal of business (Chicago, Ill.)
- Journal of business & industrial marketing
- Journal of economic psychology
- Journal of marketing research
- Multichannel merchant
- Journal of consumer marketing
- Logistics Manager
- Baseline (New York, N.Y.)
- Furniture/today
- MIT Sloan management review
- Knowledge management research & practice
- Precision marketing
- American journal of agricultural economics
- Journal of international marketing (East Lansing, Mich.)
- Journal of revenue and pricing management
- Qualitative market research
| | - Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Customer relationship management (2005) / Peelen, Ed
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A.
- Principles of marketing (13th ed, 2010) / Kotler, Philip
- Marketing (2008) / Baines, Paul
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Direct and database marketing (1997) / McCorkell, Graeme
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Retailing : environment & operations (2002) / Newman, Andrew J.
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Introducing human resource management (5th ed, 2008) / Foot, Margaret
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Business research methods (2nd ed, 2007) / Bryman, Alan
- Public relations principles and practice. (1997) / Kitchen, Philip
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Management and organisational behaviour (8th ed, 2007) / Mullins, Laurie J.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Operations management (5th ed, 2007) / Slack, Nigel
- Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry
- SPSS V18 August 2010 (PASW)
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