Sports marketing and the psychology of marketing communication| (2004) / Kahle, Lynn R.

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Brand strategy Journal of business research		Cases in sport marketing (1999) / McDonald, Mark A. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman The sport business future (2004) / Smith, Aaron Sport marketing : managing the exchange process (1999) / Milne, George R. Case studies in sport marketing (2003) / Pitts, Brenda G. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Sport marketing (2nd ed, 2000) / Mullin, Bernard J. Developing successful sport sponsorship plans (2001) / Stotlar, David K. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Sponsorship : for a return on investment (2007) / Masterman, Guy Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.