Case studies in sport marketing| (2003) / Pitts, Brenda G.

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JOURNALS		BOOKS
Sport management review Marketing magazine (Toronto) Journal of business research Journal of product & brand management International marketing review Journal of consumer marketing Business horizons Managing service quality European business review Marketing intelligence & planning Journal of marketing		Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent The dream job : $port$ publicity, promotion and marketing (3rd ed, 1999) / Helitzer, Melvin The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Sport marketing : managing the exchange process (1999) / Milne, George R. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R. Sport marketing (2nd ed, 2000) / Mullin, Bernard J. Developing successful sport sponsorship plans (2001) / Stotlar, David K. The marketing of sport (2007) / Beech, John G. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim The business of sport management (2004) / Beech, John Sponsorship : for a return on investment (2007) / Masterman, Guy Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Consumers (2002) / Arnould, Eric J. Business research methods (2nd ed, 2007) / Bryman, Alan Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.