The fundamentals of advertising| (2nd ed, 1999) / Wilmshurst, John

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Journal of advertising research Journal of consumer research Brand strategy Advertising age Journal of marketing		Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Contemporary advertising (10th ed, 2006) / Arens, William F. The advertising handbook (2nd ed, 2002) / Brierley, Sean Advertising (2006) / Yeshin, Tony Strategic advertising management. (2nd ed, 2005) / Percy, Larry Advertising : principles & practice (7th ed, 2006) / Wells, William Advertising. (2000) / Wright, Ray The practice of advertising (5th ed, 2005) / Mackay, Adrian Advertising cultures : gender, commerce, creativity (2003) / Nixon, Sean Advertising. (4th ed, 2000) / White, Roderick Advertising and popular culture (1996) / Fowles, Jib Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William The British press and broadcasting since 1945 (1991) / Seymour-Ure, Colin Public relations in practice (2nd ed, 2003) / Gregory, Anne The practice of advertising (4th ed, 1995) / Hart, Norman A. This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne International advertising : communicating across cultures (1996) / Mueller, Barbara Celebrity sells (2004) / Pringle, Hamish Ad worlds : brands, media, audiences (1998) / Myers, Greg Successful branding (2001) / Choudhury, Pran Marketing research (7th ed, 2005) / Chisnall, Peter M. How advertising works : a review of current thinking (1992) / McDonald, Colin Strategic market management (7th ed, 2005) / Aaker, David A. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Applied consumer behaviour (1996) / Evans, Martin Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Marketing management and strategy (3rd ed, 2002) / Doyle, P. Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Understanding media theory (2003) / Williams, Kevin Public relations principles and practice. (1997) / Kitchen, Philip Advertising management (5th ed, 1996) / Batra, Rajeev Marketing management (11th ed, 2003) / Kotler, Philip Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.