- Sport marketing quarterly
- Journal of targeting, measurement and analysis for marketing
- Journal of advertising
- Journal of advertising research
- Beverage industry
- Marketing magazine (Toronto)
- Urban studies (Edinburgh, Scotland)
- PR week (U.K. edition)
- International marketing review
- Journal of brand management
- Canadian business (1977)
- Journal of consumer marketing
- Business horizons
- Media (Hong Kong, China : 1988)
- European management journal
- Brandweek (New York, N.Y.)
- Journal of product & brand management
- Business process management journal
- Brand strategy
- Journal of business research
- European journal of marketing
- Marketing week
- Journal of business ethics
- International journal of retail & distribution management
- Grocer
- Marketing intelligence & planning
- Design week
- Marketing news
- Travel trade gazette UK and Ireland
- Tourism management (1982)
- New media age
- Annals of tourism research
- Marketing (London)
- Advertising age
| | - Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi
- Sponsorship measurement and evaluation (2009) / Houlder, Fraser
- Marketing and football : an international perspective (2007) / Desbordes, Michel
- The sports event management and marketing playbook (2005) / Supovitz, Frank
- Creative philanthropy : towards a new philanthropy for the twenty-first century (2006) / Anheier, Helmut K.
- The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
- Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R.
- Routledge handbook of sports sponsorship : successful strategies (2007) / Ferrand, Alain
- Case studies in sport marketing (2003) / Pitts, Brenda G.
- Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D.
- Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi
- Sport marketing (2nd ed, 2000) / Mullin, Bernard J.
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- Sport marketing : managing the exchange process (1999) / Milne, George R.
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- Sport promotion and sales management (2002) / Irwin, Richard L.
- Sponsorship : what it is and how to use it (1989) / Sleight, Steve
- Fundraising management : analysis, planning and practice (2nd ed, 2010) / Sargeant, Adrian
- The marketing of sport (2007) / Beech, John G.
- Event sponsorship (2003) / Skinner, Bruce E.
- Olympic tourism (2008) / Weed, Mike
- The business of sport management (2004) / Beech, John
- Innovative marketing communications : strategies for the events industry (2006) / Masterman, Guy
- Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg
- Events design and experience (2007) / Berridge, Graham
- Event studies : theory, research and policy for planned events (2007) / Getz, Donald
- Events management (2nd ed, 2006) / Bowdin, G. A. J.
- Research methods for business students (2nd ed, 2000) / Saunders, Mark N. K.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Consumers (2002) / Arnould, Eric J.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Research methods for business students (4th ed, 2007) / Saunders, Mark
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