Journal of brand management

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JOURNALS		BOOKS
CanadExport (English ed.) Canadian investment review Chemosensory perception Schmalenbach business review Journal of agricultural and resource economics Latin American business review (Binghamton, N.Y.) Journal of direct marketing Direct marketing International journal of medical marketing Communicatio Licensing journal Bulletin of the American Society for Information Science and Technology Interactive marketing Journal of intellectual property law & practice Advertising age's business marketing UNLV gaming research & review journal Telecommunications international Journal of international food & agribusiness marketing Asian journal of communication Research in engineering design Journal of marketing communications Journal of international consumer marketing Journal of the Academy of Marketing Science Indiana business magazine Treasury & risk Australasian marketing journal Energy law journal Advances in competitiveness research International journal of marketing studies Theory and decision Journal of health care marketing Journal of targeting, measurement and analysis for marketing Economic policy review (Federal Reserve Bank of New York) International journal of wine business research Corporate reputation review Journal of mathematical economics Display & design ideas Environmental law reporter Journal of transnational management Bulletin of the American Society for Information Science and Technology International journal of wine marketing Journal of professional services marketing Journal of current issues and research in advertising Journal of financial services research Marketing letters Direct (Stamford, Conn.) Business history review Journal of Asia-Pacific business Publishing research quarterly Journal of the Market Research Society Finance and stochastics Journal of nonprofit & public sector marketing Quantitative marketing and economics Global cosmetic industry Journal of marketing theory and practice Journal of consumer culture Indiana business review Journal of interactive marketing Journal of consumer behaviour Journal of promotion management Journal of business finance & accounting Journal of product & brand management Journal of Euro-marketing Journal of medical marketing Brown journal of world affairs Sport marketing quarterly IOMA's report on managing credit, receivables & collections Journal of the Academy of Marketing Science Journal of database marketing & customer strategy management Federal reserve bulletin Vision (New Delhi, India) Strategic organization American journal of business Financial services review (Greenwich, Conn.) Marketing science (Providence, R.I.) Autonomous agents and multi-agent systems International journal of business science & applied management African studies review Journal of global marketing International review of retail, distribution and consumer research Journal of database marketing Journal of financial services marketing Multinational business review Marketing research (Chicago, Ill.) Mountain research and development China economic review Chicago fed letter MC technology marketing intelligence Management & marketing (Craiova, Romania) ICIS chemical business. Europe/Middle East/Asia Journal of sensory studies International journal of employment studies Broker (New York, N.Y.) Journal of advertising research TelevisionWeek (Chicago, Ill.) International journal of electronic business management Regional science and urban economics Journal of multinational financial management Journal of customer behaviour Electric light & power		The fundamentals of branding (2009) / Davis, Melissa The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Customer experience management : a revolutionary approach to connecting with your customers (2003) / Schmitt, Bernd H. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Chocolates on the pillow aren't enough : reinventing the customer experience (2007) / Tisch, Jonathan M. The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Global consumer behavior (2007) Marketing and football : an international perspective (2007) / Desbordes, Michel International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Lovemarks : the future beyond brands (2004) / Roberts, Kevin The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Customer relationship management : a databased approach (2006) / Kumar, V. Strategic market management (9th ed, 2011) / Aaker, David A. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. The economics of the European Union : policy and analysis. (4th ed, 2007) / Artis, Michael J. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Brands and branding (2nd ed, 2009) / Clifton, Rita Consumers (2nd ed, 2004) / Arnould, Eric J. Destination marketing : an integrated marketing communication approach (2008) / Pike, Steven Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Hospitality strategic management ; concepts and cases (2nd ed, 2010) / Enz, Cathy A. Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Marketing research. (10th ed, 2011) / Aaker, David A. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel International marketing (13th ed, 2007) / Cateora, Philip R. Consumer behaviour (2nd ed, 2009) / Evans, Martin Brands and branding (2004) / Clifton, Rita Financial services marketing (2000) / Harrison, Tina Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Managing innovation : integrating technological, market and organizational change. (4th ed, 2009) / Tidd, Joseph Strategic marketing (9th ed, 2009) / Cravens, David W. International business : competing in the global marketplace (7th ed, 2009) / Hill, Charles W. L. The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim The experience economy : work is theatre & every business a stage (1999) / Pine, B. Joseph Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill Strategic brand management (2007) / Elliott, Richard Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Direct marketing in practice (2002) / Thomas, Brian Building great customer experiences (2002) / Shaw, Colin Sponsorship : for a return on investment (2007) / Masterman, Guy Foundations of financial markets and institutions (3rd ed, 2002) / Fabozzi, Frank J. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm The marketing of sport (2007) / Beech, John G. Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Developing successful sport sponsorship plans (2001) / Stotlar, David K. Research methods for business students (5th ed, 2009) / Saunders, Mark Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Global marketing management (4th ed, 2008) / Kotabe, Masaaki Multinational finance (5th ed, 2004) / Buckley, Adrian Scenario planning : managing for the future (2nd ed, 2006) / Ringland, Gill Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Small business management and entrepreneurship. (5th ed, 2006) / Stokes, David Accounting and finance in business (4th ed, 1996) / Bendrey, Mike Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Competitive advantage : creating and sustaining superior performance (2004) / Porter, Michael E. Innovation management and new product development (4th ed, 2008) / Trott, Paul Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry Service operations management : improving service delivery (3rd ed, 2008) / Johnston, Robert Direct and interactive marketing (2001) / Sargeant, Adrian Principles of marketing (13th ed, 2010) / Kotler, Philip Business research methods : a practical approach (2009) / Cameron, Sheila Business research methods (2nd ed, 2008) / Blumberg, Boris Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Key management models : the 60+ models every manager needs to know (2nd ed, 2009) / Assen, Marcel van Customer relationship management : concepts and tools (2004) / Buttle, Francis European business (2nd ed, 2006) / Johnson, Debra Mastering fashion marketing (2009) / Jackson, Tim Operations management (6th ed, 2010) / Slack, Nigel Strategic issues in international retailing (2006) / Dawson, John A. Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Marketing management. (12th ed, 2006) / Kotler, Philip European economic integration (4th ed, 2005) / McDonald, Frank International business (4th ed, 2006) / Rugman, Alan M. Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003