- Journal of advertising research
- Journal of the Academy of Marketing Science
- Journal of marketing research
- Media (Hong Kong, China : 1988)
- Journal of consumer marketing
- Journal of marketing
- Advertising age
| | - The new marketing manifesto : the 12 rules for building successful brands in the 21st century (2000) / Grant, John
- Lovemarks : the future beyond brands (2004) / Roberts, Kevin
- Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt
- The philosophy of branding : great philosophers think brands (2004) / Braun, Thom
- The 22 immutable laws of branding (2000) / Ries, Al
- Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Corporate cultures and global brands (2004) / Rothacher, Albrecht
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Successful branding (2001) / Choudhury, Pran
- Brands and branding (2004) / Clifton, Rita
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Branding : a key marketing tool (1987) / Murphy, John M.
- Brands : the new wealth creators (1998) / Hart, Susannah
- Understanding brands : by 10 people who do (1991) / Cowley, Don
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- E-marketing strategy (2001) / Chaston, Ian
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Kotler on marketing (2001) / Kotler, Philip
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Strategic market management (7th ed, 2005) / Aaker, David A.
- The handbook of brand management (1992) / Arnold, David
- Advertising. (2000) / Wright, Ray
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
- Advertising. (4th ed, 2000) / White, Roderick
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- International marketing (8th ed, 2000) / Terpstra, Vern
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Public relations principles and practice. (1997) / Kitchen, Philip
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
|