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Marketing communications : contexts, strategies and applications| (3rd ed, 2002) / Fill, Chris

book: http://library.hud.ac.uk/catlink/bib/425786

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JOURNALSBOOKS
  1. Journal of consumer marketing
 
  1. Marketing (2nd ed, 1996) / Mercer, David
  2. Principles of marketing (3rd ed, 2001) / Kotler, Philip
  3. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  4. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  5. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  6. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
  7. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  8. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  9. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  10. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  11. Strategic marketing (8th ed, 2006) / Cravens, David W.
  12. Marketing (2008) / Baines, Paul
  13. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  14. Celebrity sells (2004) / Pringle, Hamish
  15. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  16. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  17. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  18. International marketing (8th ed, 2000) / Terpstra, Vern
  19. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  20. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  21. Consumers (2002) / Arnould, Eric J.
  22. Understanding corporate strategy (2001) / Thompson, John L.
  23. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  24. Management and organisational behaviour (7th ed, 2005) / Mullins, Laurie J.
  25. Managing change : a strategic approach to organisational dynamics (4th ed, 2004) / Burnes, Bernard
  26. Consumer behavior (8th ed, 1995) / Engel, James F.
  27. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  28. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  29. Global marketing strategy (1998) / Chee, Harold
  30. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  31. Marketing management (11th ed, 2003) / Kotler, Philip
  32. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  33. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
  34. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  35. Principles of marketing. (4th ed, 2006) / Brassington, Frances
  36. Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
  37. Contemporary British society (3rd ed, 2000) / Abercrombie, Nicholas
  38. Research methods for business students (4th ed, 2007) / Saunders, Mark
  39. Sociology, work and industry (4th ed, 2003) / Watson, Tony J.

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