| | - Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Principles of marketing (3rd ed, 2001) / Kotler, Philip
- The marketing research process (5th ed, 2000) / Wright, Len Tiu
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Operations management (4th ed, 2004) / Slack, Nigel
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Operations management (2nd ed, 2005) / Hill, Terry
- Project management (3rd ed, 2003) / Maylor, Harvey
- Applied consumer behaviour (1996) / Evans, Martin
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Sociology, work and industry (4th ed, 2003) / Watson, Tony J.
- Marketing (1998) / Lancaster, Geoffrey A.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
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