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Collaborative customer relationship management : taking CRM to the next level| (2004) / Kracklauer, Alexander H.

book: http://library.hud.ac.uk/catlink/bib/414405

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  5. CRM : redefining customer relationship management (2002) / Peel, Jeffrey
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  10. What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
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  12. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
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