- Marketing intelligence & planning
- Managing service quality
| | - Customer relationship management systems handbook (2003) / Sharp, Duane E.
- Customer relationship management (2005) / Peelen, Ed
- Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
- Building great customer experiences (2002) / Shaw, Colin
- What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Operations management / Quality and competitiveness in a global environment (5th ed, 2006) / Russell, Roberta S.
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Accounting for non-accounting students (6th ed, 2004) / Dyson, J. R.
- Operations management (5th ed, 2007) / Slack, Nigel
- Sociology, work and industry (4th ed, 2003) / Watson, Tony J.
- Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry
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