- Precision marketing
- Customer relationship management (Malibu, Calif.)
- Journal of marketing management
- Journal of the Academy of Marketing Science
- Journal of hospitality & tourism research (Washington, D.C.)
- Journal of service research : JSR
- Journal of marketing research
- Chain store age (1995)
- Marketing intelligence & planning
- International journal of bank marketing
- Brand strategy
- MIT Sloan management review
- Brandweek (New York, N.Y.)
- California management review
- Hotel & motel management
- Journal of services marketing
- Nation's restaurant news
- Journal of marketing
- Journal of consumer marketing
- Campaign (London. 1968)
- Computerworld
- Grocer
- Managing service quality
- European journal of marketing
- Industrial management + data systems
- Management decision
- International journal of retail & distribution management
- International journal of contemporary hospitality management
- Computer weekly
| | - Customer relationship management : organizational and technological perspectives. (2003) / Rajola, Federico
- Customer relationship management systems handbook (2003) / Sharp, Duane E.
- Collaborative customer relationship management : taking CRM to the next level (2004) / Kracklauer, Alexander H.
- Customer is king : how to exceed their expectations (2005) / Craven, Robert
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Customer loyalty : a guide for time travelers (2006) / Robinson, Sionade
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Customer relationship management : business guide (2000) / Reeves, Joanna
- Customer relationship management (2005) / Peelen, Ed
- Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony
- Making customers count : a guide to excellence in customer care (1994) / Clutterbuck, David
- Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
- Building great customer experiences (2002) / Shaw, Colin
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Advances in relationship marketing (1995) / Payne, Adrian
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
- What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
- What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Direct and interactive marketing (2001) / Sargeant, Adrian
- In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger
- Customer care (1999) / Bee, Frances
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Hospitality management and organisational behaviour (4th ed, 2001) / Mullins, Laurie J.
- Researching and writing dissertations in business and management (2010) / Riley, Michael
- Organizational behaviour and work : a critical introduction (2nd ed, 2004) / Wilson, Fiona M.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Marketing management (11th ed, 2003) / Kotler, Philip
- The customer service planner. (1992) / Christopher, Martin
- The sociology of work : an introduction (2nd ed, 1998) / Grint, Keith
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Economics : a student's guide. (5th ed, 2001) / Beardshaw, John
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Sociology, work and industry (4th ed, 2003) / Watson, Tony J.
- Contemporary British society (3rd ed, 2000) / Abercrombie, Nicholas
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
- Operations management (5th ed, 2007) / Slack, Nigel
- Organizational behaviour : an introductory text (5th ed, 2004) / Buchanan, David A.
- Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry
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