| | - Provocateur : images of women and minorities in advertising (1999) / Cortese, Anthony J.
- Advertising and popular culture (1996) / Fowles, Jib
- Global advertising : rhyme or reason?. (1992) / Vardar, Nükhet
- Advertising and consumer citizenship : gender, images, and rights (2000) / Cronin, Anne M.
- Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max
- Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William
- Captains of consciousness : advertising and the social roots of the consumer culture. (25th ed, 2001) / Ewen, Stuart
- Sex stereotyping in advertising (1983) / Courtney, Alice E.
- The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
- Reading ads socially (1992) / Goldman, Robert
- Decoding advertisements : ideology and meaning in advertising. (1978) / Williamson, Judith
- Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William
- International advertising : communicating across cultures (1996) / Mueller, Barbara
- Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
- Ad worlds : brands, media, audiences (1998) / Myers, Greg
- British television policy : a reader (2001) / Franklin, Bob
- Celebrity sells (2004) / Pringle, Hamish
- Understanding media : inside celebrity (2005) / Evans, Jessica
- Advertising. (4th ed, 2000) / White, Roderick
- The television genre book (2001) / Creeber, Glen
- How advertising works : a review of current thinking (1992) / McDonald, Colin
- Ways of seeing (1972) / Berger, John
- Advertising. (2000) / Wright, Ray
- The practice of advertising (4th ed, 1995) / Hart, Norman A.
- Understanding media theory (2003) / Williams, Kevin
- Moral panics and the media (2003) / Critcher, Chas
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Consumers (2002) / Arnould, Eric J.
- Journalism : critical issues (2005) / Allan, Stuart
- Ethics & journalism (2003) / Sanders, Karen
- Media ethics and self regulation (2000) / Frost, Chris
- Applied consumer behaviour (1996) / Evans, Martin
- The media student's book (2nd ed, 1999) / Branston, Gill
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Audiences : a sociological theory of performance and imagination (1998) / Abercrombie, Nicholas
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Audience analysis (1997) / McQuail, Denis
- Dictaphone: Olympus DM-10
- Subculture : the meaning of style (1979) / Hebdige, Dick
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Consumer culture (1996) / Lury, Celia
- Public relations principles and practice. (1997) / Kitchen, Philip
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- European business (4th ed, 2001) / Mercado, Simon
|