- B to B
- Marketing intelligence & planning
- Campaign (London. 1968)
| | - E-business fundamentals (2003) / Jackson, Paul J.
- E-business & e-commerce for managers (2000) / Deitel, Harvey M.
- Wired marketing : energizing business for e-commerce (2001) / Hardaker, Glenn
- E-commerce : business, technology, society (2nd ed, 2004) / Laudon, Kenneth C.
- Business-to-business Internet marketing : seven proven strategies for increasing profits through Internet direct marketing (3rd ed, 2001) / Silverstein, Barry
- Measuring the impact of your Web site (1997) / Buchanan, Robert W.
- Strategic management of e-business (2nd ed, 2005) / Chen, Stephen, PhD
- E-business best practices : leveraging technology for business advantage (2001) / McKie, Stewart
- E-business strategies for virtual organizations (2002) / Burn, Janice
- Internet commerce metrics and models in the new era of accountability (2002) / Jagannathan, Sridhar
- E-business : principles and practice (2002) / Rowley, J. E.
- E-shock : the new rules : e-strategies for retailers and manufacturers (2001) / De Kare-Silver, Michael
- Control and security of E-commerce (2004) / Smith, Gordon E.
- E-marketing strategy (2001) / Chaston, Ian
- Electronic business and commerce (2002) / Chesher, Michael
- Handbook of online marketing research (2001) / Grossnickle, Joshua
- Electronic commerce : the strategic perspective (2000) / Watson, Richard Thomas
- Electronic commerce : B2C strategies and models (2002) / Elliot, Steve
- The complete e-commerce book : design, build & maintain a successful Web-based business. (2nd ed, 2004) / Reynolds, Janice
- Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Global electronic commerce : theory and case studies (1999) / Westland, J. Christopher [electronic book]
- Applying e-commerce in business (2003) / Tassabehji, Rana
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- E-business and e-commerce management : strategy, implementation and practice (2nd ed, 2004) / Chaffey, Dave
- Internet business models and strategies : text and cases (2nd ed, 2003) / Afuah, Allan
- Direct and interactive marketing (2001) / Sargeant, Adrian
- E-business essentials : technology and network for the electronic marketplace (2000) / Norris, Mark
- Developing e-commerce systems (2002) / Carter, Jim A.
- Strategy in action : strategic thinking, understanding and practice (1999) / Pearson, G. J.
- Electronic commerce and business communications (1998) / Chesher, Michael
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Electronic commerce : strategies and models for business-to-business trading. (1999) / Timmers, P.
- E-marketing. (4th ed, 2006) / Strauss, Judy
- The business of e-commerce : from corporate strategy to technology. (2000) / May, Paul
- Marketing strategy (2nd ed, 1998) / Fifield, Paul
- EBusiness essentials : technology and network requirements for mobile and online markets (2nd ed, 2001) / Norris, Mark
- E-commerce : Strategy,technologies and applications. (2000) / Whiteley, David
- Mastering entrepreneurship (2000) / Birley, Sue
- Business information systems : technology, development and management for the e-business (2nd ed, 2002) / Bocij, Paul
- The complete idiot's guide to e-commerce (2000) / Smith, Rob
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- What is strategy - and does it matter? (2nd ed, 2001) / Whittington, Richard
- Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John
- Company accounts : analysis, interpretation and understanding (5th ed, 2001) / Pendlebury, M. W.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Strategic management : an introduction to business and corporate strategy (2000) / Finlay, Paul N.
- Logistical management : the integrated supply chain process (1996) / Bowersox, Donald J.
- Marketing (2008) / Baines, Paul
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- The strategy process : concepts, contexts, cases. (4th ed, 2003) / Mintzberg, Henry
- Managerial economics : an analysis of business issues (3rd ed, 2001) / Davies, H.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Supply chain logistics management (2002) / Bowersox, Donald J.
- Retail strategy : planning and control (2000) / Walters, David
- Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Managing the global supply chain (2001) / Schary, Philip B.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Production and operations management : manufacturing and services (8th ed, 1998) / Chase, Richard B.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Consumers (2002) / Arnould, Eric J.
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Operations management (4th edition, 2003) / Russell, Roberta S
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Corporate strategy (2nd ed, 1999) / Bennett, Roger
- Strategic management (4th ed, 2001) / Thompson, John L.
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Marketing (1998) / Lancaster, Geoffrey A.
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
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