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The marketing research process (5th ed, 2000) / Wright, Len Tiu Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Marketing strategy (2nd ed, 1998) / Fifield, Paul Marketing management and strategy (3rd ed, 2002) / Doyle, P. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham E-marketing strategy (2001) / Chaston, Ian Marketing in the digital age (2nd ed, 2001) / O'Connor, John The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Consumers (2002) / Arnould, Eric J. Direct and interactive marketing (2001) / Sargeant, Adrian Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. Branding : a key marketing tool (1987) / Murphy, John M. Marketing research (7th ed, 2005) / Chisnall, Peter M. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Research methodology : a step by step guide for beginners (1999) / Kumar, Ranjit Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Marketing management. (12th ed, 2006) / Kotler, Philip Marketing research (6th ed, 2001) / Chisnall, Peter M. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Research methods for business students (2nd ed, 2000) / Saunders, Mark N. K. Principles and practice of marketing (5th ed, 2007) / Jobber, David International marketing (8th ed, 2000) / Terpstra, Vern Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Retail product management : buying and merchandising (2000) / Varley, Rosemary Strategic marketing (8th ed, 2006) / Cravens, David W. International retailing (1997) / Alexander, Nicholas Applied marketing research (1992) / Moutinho, Luiz Retailing : environment & operations (2002) / Newman, Andrew J. Cases in retail management (1994) / McGoldrick, Peter J. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Marketing research : an applied approach (2000) / Malhotra, Naresh K. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. On competition. (1998) / Porter, Michael E. Understanding customers. (1997) / Rice, Chris Consumer behavior (9th ed, 2001) / Blackwell, Roger D. International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M. The marketing research process (4th ed, 1995) / Crimp, Margaret The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing management (11th ed, 2003) / Kotler, Philip Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Retail marketing management (2nd ed, 2003) / Gilbert, David International retailing : trends and strategies (1995) / McGoldrick, Peter J. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Global marketing strategy (1998) / Chee, Harold Principles of retail management (2004) / Varley, Rosemary Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Consumer behavior (1996) / Wells, William Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Principles of services marketing (1994) / Palmer, Adrian Researching and writing dissertations in business and management (2010) / Riley, Michael International marketing (2000) / Cateora, Philip R. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Principles of marketing (3rd ed, 2003) / Brassington, Frances Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Applied consumer behaviour (1996) / Evans, Martin Research methods for business students (4th ed, 2007) / Saunders, Mark Operations management. (1999) / Waters, Donald Consumer behavior (8th ed, 1995) / Engel, James F. 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