Inclusive branding : the why and how of a holistic approach to brands| (2002) / Schmidt, Klaus

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
		Brain tattoos : creating unique brands that stick in your customers' minds (2005) / Post, Karen Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2003) / Wheeler, Alina The 22 immutable laws of branding (2000) / Ries, Al Harvard business review on brand management. (1999) Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Successful branding (2001) / Choudhury, Pran Brand power (1994) / Stobart, Paul Understanding brands : by 10 people who do (1991) / Cowley, Don The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. The corporate brand (1997) / Ind, Nicholas Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Branding : a key marketing tool (1987) / Murphy, John M. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Brands : the new wealth creators (1998) / Hart, Susannah Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Brands and branding (2004) / Clifton, Rita Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona The handbook of brand management (1992) / Arnold, David Brand management (1998) / De Chernatony, L. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian International marketing (8th ed, 2000) / Terpstra, Vern Consumers (2002) / Arnould, Eric J. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Advertising. (4th ed, 2000) / White, Roderick Applied consumer behaviour (1996) / Evans, Martin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Consumer behavior (8th ed, 1995) / Engel, James F.