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Global marketing management| (7th ed, 2002) / Keegan, Warren J.

book: http://library.hud.ac.uk/catlink/bib/394856

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JOURNALSBOOKS
  1. Journal of marketing communications
  2. International review of retail, distribution and consumer research
  3. Journal of consumer behaviour
  4. Canadian business (1977)
  5. International journal of consumer studies
  6. Journal of product & brand management
  7. Journal of the Academy of Marketing Science
  8. Journal of business & industrial marketing
  9. Adweek (2003)
  10. Business insurance
  11. B to B
  12. Journal of marketing research
  13. Brand strategy
  14. Journal of marketing
  15. Media (Hong Kong, China : 1988)
  16. Chain store age (1995)
  17. MIT Sloan management review
  18. International journal of production economics
  19. Industrial management + data systems
  20. Brandweek (New York, N.Y.)
  21. Strategic direction (Bradford, England)
  22. Business horizons
  23. Marketing news
  24. Nation's restaurant news
  25. Advertising age
  26. International marketing review
  27. Journal of consumer marketing
  28. European journal of operational research
  29. International journal of retail & distribution management
  30. Grocer
  31. Marketing intelligence & planning
  32. Design week
  33. Bloomberg businessweek
  34. Journal of business research
  35. International journal of operations & production management
 
  1. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  2. Global marketing management (4th ed, 2008) / Kotabe, Masaaki
  3. Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer
  4. International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
  5. International marketing strategy (5th ed, 2005) / Bradley, Frank
  6. Entry strategies for international markets. (1994) / Root, Franklin R.
  7. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  8. Purchasing & supply chain management : analysis, strategy, planning and practice (4th ed, 2005) / Weele, A. J. van
  9. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  10. International marketing (8th ed, 2000) / Terpstra, Vern
  11. International marketing and export management (3rd ed, 1998) / Albaum, Gerald
  12. Retail marketing (2002) / Sullivan, Malcolm
  13. Global logistics and supply chain management (2008) / Mangan, John
  14. International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
  15. International business : competing in the global marketplace : postscript 2001 (3rd ed, 2001) / Hill, Charles W. L.
  16. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  17. Retailing : environment & operations (2002) / Newman, Andrew J.
  18. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  19. Strategic market management (7th ed, 2005) / Aaker, David A.
  20. Global marketing strategy (1998) / Chee, Harold
  21. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  22. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  23. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  24. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  25. Consumers (2002) / Arnould, Eric J.
  26. Marketing management (11th ed, 2003) / Kotler, Philip
  27. Total quality management : text with cases (2nd ed, 2000) / Oakland, John S.
  28. International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
  29. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  30. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
  31. Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
  32. Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry

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