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Marketing management| (11th ed, 2003) / Kotler, Philip

book: http://library.hud.ac.uk/catlink/bib/403067

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  22. Journal of economic perspectives
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  28. Airline business
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  30. Journal of the American College of Radiology
  31. Computers & operations research
  32. Computers & industrial engineering
  33. Journal of strategic marketing
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  56. Business economics (Cleveland, Ohio)
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  2. Contemporary advertising (10th ed, 2006) / Arens, William F.
  3. Environmental marketing : positive strategies for reaching the green consumer (1993) / Coddington, Walter
  4. Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul
  5. Kotler on marketing (2001) / Kotler, Philip
  6. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  7. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  8. Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
  9. The project workout : a toolkit for reaping the rewards from all your business projects (3rd ed, 2005) / Buttrick, Robert
  10. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  11. Children as consumers : a psychological analysis of the young people's market (1998) / Gunter, Barrie
  12. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
  13. Management information systems : managing information technology in the business enterprise (6th ed, 2004) / O'Brien, James A.
  14. Strategic advertising management. (2nd ed, 2005) / Percy, Larry
  15. Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J.
  16. Customers, competition and choice. (1993) / Manchester Open Learning
  17. Operations management : meeting customers' demands. (7th ed, 2001) / Knod, Edward M.
  18. Internet marketing (2000) / Sheth, Jagdish N.
  19. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  20. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  21. Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank
  22. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  23. Leadership : project and human capital management (2006) / McManus, John
  24. Managing change : a strategic approach to organisational dynamics (3rd ed, 2000) / Burnes, Bernard
  25. Marketing strategy and management (4th ed, 2007) / Baker, Michael John
  26. The marketing imagination (1986) / Levitt, Theodore.
  27. Introduction to management in the hospitality industry (7th ed, 2003) / Powers, Thomas F.
  28. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  29. E-marketing strategy (2001) / Chaston, Ian
  30. Managing innovation and change. (2nd ed, 2002) / Henry, Jane
  31. Principles and practice of marketing (5th ed, 2007) / Jobber, David
  32. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  33. Marketing research : an international approach (2006) / Schmidt, Marcus J.
  34. Business research : a practical guide to undergraduate and postgraduate students. (2nd ed, 2003) / Hussey, Jill
  35. Purchasing and supply chain management (2nd ed, 2002) / Monczka, Robert M.
  36. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny
  37. An introduction to airline economics (6th ed, 2001) / O'Connor, William E.
  38. Tourism management : managing for change (2003) / Page, Stephen
  39. Do your own market research (3rd ed, 1998) / Hague, Paul N.
  40. Global marketing management (4th ed, 2008) / Kotabe, Masaaki
  41. International marketing strategy (5th ed, 2005) / Bradley, Frank
  42. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  43. Corporate communication (3rd ed, 2003) / Argenti, Paul A.
  44. Successful branding (2001) / Choudhury, Pran
  45. Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
  46. Innovation and change in organizations (1995) / King, Nigel
  47. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  48. E-business and e-commerce management : strategy, implementation and practice (2002) / Chaffey, Dave
  49. The law of consumer protection and fair trading (6th ed, 2000) / Harvey, Brian W.
  50. The fundamentals of corporate communication. (1999) / Dolphin, Richard R.
  51. Tourism : principles, practices, philosophies (10th ed, 2006) / Goeldner, Charles R.
  52. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  53. Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A.
  54. Branding : a key marketing tool (1987) / Murphy, John M.
  55. Foundations of marketing (2nd ed, 2006) / Jobber, David
  56. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  57. The fundamentals and practice of marketing (4th ed, 2002) / Wilmshurst, John
  58. Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally
  59. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  60. International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
  61. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  62. Strategic corporate social responsibility : stakeholders in a global environment (2006) / Werther, William B.
  63. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  64. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  65. Entry strategies for international markets. (1994) / Root, Franklin R.
  66. Handbook of international trade (2004) / Reuvid, Jonathan
  67. Strategic marketing (8th ed, 2006) / Cravens, David W.
  68. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  69. Global marketing management (7th ed, 2002) / Keegan, Warren J.
  70. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  71. Principles of marketing (12th ed, 2008) / Kotler, Philip
  72. Marketing planning & strategy (6th ed, 2000) / Jain, Subhash C.
  73. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  74. Strategic management and business policy (8th ed, 2002) / Wheelen, Thomas L.
  75. Market-led strategic change : a guide to transforming the process of going to market (3rd ed, 2002) / Piercy, Nigel
  76. Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip
  77. Mixed methodology : combining qualitative and quantitative approaches (1998) / Tashakkori, Abbas
  78. Marketing for hospitality and tourism (5th ed, 2010) / Kotler, Philip
  79. Marketing (2008) / Baines, Paul
  80. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  81. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  82. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  83. Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer
  84. Learning from the future : competitive foresight scenarios (1998) / Fahey, Liam
  85. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  86. Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
  87. Organisational change (2nd ed, 2002) / Senior, Barbara
  88. International marketing (8th ed, 2000) / Terpstra, Vern
  89. Guide to analysing companies (3rd ed, 2001) / Vause, Bob
  90. Essentials of marketing research (1999) / Kumar, V.
  91. Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
  92. Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris
  93. Strategic management for travel and tourism (2003) / Evans, Nigel
  94. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  95. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  96. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  97. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  98. Accounting for managers (4th ed, 2008) / Abraham, Anne
  99. Advertising (2006) / Yeshin, Tony
  100. Straight and level : practical airline economics (2nd ed, 2003) / Holloway, S.

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