| | - The art of branding (2003) / Kreutz, Bernd
- On brand (2003) / Olins, Wally
- Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2003) / Wheeler, Alina
- Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
- Branding : from brief to finished solution (2002) / Mono (Firm)
- Successful branding (2001) / Choudhury, Pran
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Brands and branding (2004) / Clifton, Rita
- Brands : the new wealth creators (1998) / Hart, Susannah
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
- Branding : a key marketing tool (1987) / Murphy, John M.
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Understanding brands : by 10 people who do (1991) / Cowley, Don
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Consumers (2002) / Arnould, Eric J.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Advertising. (4th ed, 2000) / White, Roderick
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Consumer behavior (8th ed, 1995) / Engel, James F.
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