[ pick random item ]

Successful branding| (2001) / Choudhury, Pran

book: http://library.hud.ac.uk/catlink/bib/395833

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  1. NZBusiness
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  4. Journal of brand management
  5. Marketing magazine (Toronto)
  6. Journal of consumer marketing
  7. Advertising age
  8. New media age
  9. Journal of marketing
 
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  2. Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
  3. Branding @ the digital age (2001) / Meyers, Herbert M.
  4. Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2nd ed, 2006) / Wheeler, Alina
  5. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  6. Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
  7. The 22 immutable laws of branding (2000) / Ries, Al
  8. Beyond branding (2003) / Ind, Nicholas
  9. Branding : a key marketing tool (1987) / Murphy, John M.
  10. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  11. Harvard business review on brand management. (1999)
  12. Brands : the new wealth creators (1998) / Hart, Susannah
  13. Branding : from brief to finished solution (2002) / Mono (Firm)
  14. Brand power (1994) / Stobart, Paul
  15. Brands and branding (2004) / Clifton, Rita
  16. Brand management (1998) / De Chernatony, L.
  17. The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview (2003) / Neumeier, Marty
  18. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
  19. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  20. The economics of the brand : a marketing analysis (1986) / Watkins, Trevor
  21. A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott
  22. Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona
  23. Understanding brands : by 10 people who do (1991) / Cowley, Don
  24. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  25. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  26. Brands and branding (2003) / Clifton, Rita
  27. Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul
  28. Strategic brand management (2007) / Elliott, Richard
  29. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  30. The handbook of brand management (1992) / Arnold, David
  31. The world's greatest brands (1996) / Kochan, Nick
  32. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
  33. Corporate cultures and global brands (2004) / Rothacher, Albrecht
  34. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  35. Corporate strategy and product innovation (2nd ed, 1981) / Rothberg, Robert R.
  36. The corporate brand (1997) / Ind, Nicholas
  37. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
  38. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
  39. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  40. Branded? (2000) / Williams, Gareth
  41. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona
  42. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  43. Entry strategies for international markets. (1994) / Root, Franklin R.
  44. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  45. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
  46. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  47. The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
  48. Consumer behavior (3rd ed, 1994) / Wilkie, William L.
  49. Hospitality, Tourism and Leisure Management : Issues in Strategy and Culture. / Foley, M.
  50. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  51. Consumers (2002) / Arnould, Eric J.
  52. Service quality in hospitality organizations (1996) / Olsen, Michael D.
  53. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  54. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  55. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  56. Mastering public relations (2004) / Davis, Anthony
  57. Consumer behavior (1996) / Wells, William
  58. Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
  59. Advertising : principles & practice (7th ed, 2006) / Wells, William
  60. International marketing strategy (5th ed, 2005) / Bradley, Frank
  61. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  62. Marketing management (11th ed, 2003) / Kotler, Philip
  63. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  64. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  65. Strategic marketing (8th ed, 2006) / Cravens, David W.
  66. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  67. Understanding the consumer : a psychological approach (1997) / Statt, David A.
  68. Kotler on marketing (2001) / Kotler, Philip
  69. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  70. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
  71. CRM : redefining customer relationship management (2002) / Peel, Jeffrey
  72. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick
  73. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  74. Strategic market management (7th ed, 2005) / Aaker, David A.
  75. Advertising. (4th ed, 2000) / White, Roderick
  76. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  77. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  78. Principles and practice of marketing (5th ed, 2007) / Jobber, David
  79. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  80. Consumer behaviour in tourism (1999) / Swarbrooke, John
  81. Researching and writing dissertations in business and management (2010) / Riley, Michael
  82. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  83. Ad worlds : brands, media, audiences (1998) / Myers, Greg
  84. Marketing (2008) / Baines, Paul
  85. Understanding management (4th ed, 2004) / Daft, Richard L.
  86. Consumer behavior (8th ed, 1995) / Engel, James F.
  87. International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
  88. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  89. Global marketing strategy (1998) / Chee, Harold
  90. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  91. International marketing (8th ed, 2000) / Terpstra, Vern
  92. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
  93. Marketing : concepts and strategies (4th ed, 2000) / Dibb, Sally
  94. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
  95. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  96. Understanding customers. (1997) / Rice, Chris
  97. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
  98. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  99. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  100. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.

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