- NZBusiness
- Journal of consumer research
- Brandweek (New York, N.Y.)
- Journal of brand management
- Marketing magazine (Toronto)
- Journal of consumer marketing
- Advertising age
- New media age
- Journal of marketing
| | - Repeat-buying : theory and applications (1972) / Ehrenberg, A. S. C.
- Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
- Branding @ the digital age (2001) / Meyers, Herbert M.
- Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2nd ed, 2006) / Wheeler, Alina
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
- The 22 immutable laws of branding (2000) / Ries, Al
- Beyond branding (2003) / Ind, Nicholas
- Branding : a key marketing tool (1987) / Murphy, John M.
- Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
- Harvard business review on brand management. (1999)
- Brands : the new wealth creators (1998) / Hart, Susannah
- Branding : from brief to finished solution (2002) / Mono (Firm)
- Brand power (1994) / Stobart, Paul
- Brands and branding (2004) / Clifton, Rita
- Brand management (1998) / De Chernatony, L.
- The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview (2003) / Neumeier, Marty
- Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- The economics of the brand : a marketing analysis (1986) / Watkins, Trevor
- A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott
- Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona
- Understanding brands : by 10 people who do (1991) / Cowley, Don
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Brands and branding (2003) / Clifton, Rita
- Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul
- Strategic brand management (2007) / Elliott, Richard
- The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
- The handbook of brand management (1992) / Arnold, David
- The world's greatest brands (1996) / Kochan, Nick
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- Corporate cultures and global brands (2004) / Rothacher, Albrecht
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Corporate strategy and product innovation (2nd ed, 1981) / Rothberg, Robert R.
- The corporate brand (1997) / Ind, Nicholas
- Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
- The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Branded? (2000) / Williams, Gareth
- Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- Entry strategies for international markets. (1994) / Root, Franklin R.
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
- Consumer behavior (3rd ed, 1994) / Wilkie, William L.
- Hospitality, Tourism and Leisure Management : Issues in Strategy and Culture. / Foley, M.
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Consumers (2002) / Arnould, Eric J.
- Service quality in hospitality organizations (1996) / Olsen, Michael D.
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Mastering public relations (2004) / Davis, Anthony
- Consumer behavior (1996) / Wells, William
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
- Marketing management (11th ed, 2003) / Kotler, Philip
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- Understanding the consumer : a psychological approach (1997) / Statt, David A.
- Kotler on marketing (2001) / Kotler, Philip
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Advertising. (4th ed, 2000) / White, Roderick
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Principles and practice of marketing (5th ed, 2007) / Jobber, David
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Consumer behaviour in tourism (1999) / Swarbrooke, John
- Researching and writing dissertations in business and management (2010) / Riley, Michael
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Ad worlds : brands, media, audiences (1998) / Myers, Greg
- Marketing (2008) / Baines, Paul
- Understanding management (4th ed, 2004) / Daft, Richard L.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Global marketing strategy (1998) / Chee, Harold
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- International marketing (8th ed, 2000) / Terpstra, Vern
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Marketing : concepts and strategies (4th ed, 2000) / Dibb, Sally
- Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Understanding customers. (1997) / Rice, Chris
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
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