[ pick random item ]

Branding across borders : a guide to global brand marketing| (2002) / Gregory, James R.

book: http://library.hud.ac.uk/catlink/bib/394835

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  10. Journal of retailing and consumer services
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  45. International journal of business and management
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  47. Marketing week
  48. PR week (U.K. edition)
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  54. British food journal (1966)
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  56. California management review
  57. Cornell hotel and restaurant administration quarterly
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  2. Brand leadership (2002) / Aaker, David A.
  3. Corporate cultures and global brands (2004) / Rothacher, Albrecht
  4. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
  5. Lovemarks : the future beyond brands (2004) / Roberts, Kevin
  6. Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
  7. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  8. Strategic brand management (2007) / Elliott, Richard
  9. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  10. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  11. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  12. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
  13. The 22 immutable laws of branding (2000) / Ries, Al
  14. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
  15. Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K.
  16. Successful branding (2001) / Choudhury, Pran
  17. Branded : the buying and selling of teenagers (2004) / Quart, Alissa
  18. Global marketing management (4th ed, 2008) / Kotabe, Masaaki
  19. The world's greatest brands (1996) / Kochan, Nick
  20. Brands and branding (2003) / Clifton, Rita
  21. Entry strategies for international markets. (1994) / Root, Franklin R.
  22. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
  23. Brand power (1994) / Stobart, Paul
  24. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  25. The corporate brand (1997) / Ind, Nicholas
  26. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
  27. The marketing imagination (1986) / Levitt, Theodore.
  28. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  29. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
  30. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona
  31. Brands and branding (2004) / Clifton, Rita
  32. Brands : the new wealth creators (1998) / Hart, Susannah
  33. Brand management (1998) / De Chernatony, L.
  34. Global marketing management (7th ed, 2002) / Keegan, Warren J.
  35. Branding : a key marketing tool (1987) / Murphy, John M.
  36. The handbook of brand management (1992) / Arnold, David
  37. Understanding brands : by 10 people who do (1991) / Cowley, Don
  38. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  39. Retailing : an introduction (5th ed, 2004) / Cox, Roger
  40. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  41. International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
  42. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  43. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  44. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
  45. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  46. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  47. Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
  48. International marketing strategy (5th ed, 2005) / Bradley, Frank
  49. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
  50. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  51. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
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  53. Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
  54. International marketing (8th ed, 2000) / Terpstra, Vern
  55. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  56. E-marketing strategy (2001) / Chaston, Ian
  57. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  58. Ad worlds : brands, media, audiences (1998) / Myers, Greg
  59. International management : cross-boundary challenges (2003) / Gooderham, Paul N.
  60. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  61. Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
  62. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  63. Marketing management. (12th ed, 2006) / Kotler, Philip
  64. Creativity in public relations (2nd ed, 2001) / Green, Andy
  65. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  66. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  67. Global shift : mapping the changing contours of the world economy (5th ed, 2007) / Dicken, Peter
  68. Consumers (2002) / Arnould, Eric J.
  69. The marketing research process (5th ed, 2000) / Wright, Len Tiu
  70. Strategic market management (7th ed, 2005) / Aaker, David A.
  71. Celebrity sells (2004) / Pringle, Hamish
  72. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  73. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  74. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  75. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  76. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  77. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne
  78. Retailing : environment & operations (2002) / Newman, Andrew J.
  79. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  80. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  81. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  82. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  83. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  84. Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
  85. Advertising. (2000) / Wright, Ray
  86. Business research methods (2003) / Bryman, Alan
  87. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  88. Advertising. (4th ed, 2000) / White, Roderick
  89. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  90. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  91. Marketing management (11th ed, 2003) / Kotler, Philip
  92. Applied marketing research (1992) / Moutinho, Luiz
  93. The international business environment : diversity and the global economy (2002) / Morrison, Janet
  94. Doing your dissertation in business and management : the reality of researching and writing (2006) / Brown, Reva
  95. Strategic marketing (8th ed, 2006) / Cravens, David W.
  96. Principles of marketing (12th ed, 2008) / Kotler, Philip
  97. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  98. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  99. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
  100. Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F.

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