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| | - The diploma case study workbook 1999-2000 : how to pass the analysis and decision paper (1999) / Fifield, Paul
- The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin
- Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
- The fundamentals of corporate communication. (1999) / Dolphin, Richard R.
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M.
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G.
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Successful branding (2001) / Choudhury, Pran
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Understanding customers. (1997) / Rice, Chris
- Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
- Direct and database marketing (1997) / McCorkell, Graeme
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Advertising. (2000) / Wright, Ray
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Advertising. (4th ed, 2000) / White, Roderick
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Global marketing strategy (1998) / Chee, Harold
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Consumer behavior (1996) / Wells, William
- Retailing : environment & operations (2002) / Newman, Andrew J.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Marketing management (11th ed, 2003) / Kotler, Philip
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Applied consumer behaviour (1996) / Evans, Martin
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Public relations principles and practice. (1997) / Kitchen, Philip
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
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