[ pick random item ]

Strategic marketing management 2000-2001 : planning and control| (2000) / Fifield, Paul

book: http://library.hud.ac.uk/catlink/bib/383198

People who looked at this thing, also looked at this stuff...

JOURNALSBOOKS
  1. Beverage industry
  2. B to B
  3. Journal of business research
  4. Journal of consumer marketing
  5. Marketing news
  6. Marketing intelligence & planning
  7. Advertising age
 
  1. The diploma case study workbook 1999-2000 : how to pass the analysis and decision paper (1999) / Fifield, Paul
  2. The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin
  3. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
  4. The fundamentals of corporate communication. (1999) / Dolphin, Richard R.
  5. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  6. Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M.
  7. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
  8. What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
  9. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  10. The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G.
  11. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  12. Successful branding (2001) / Choudhury, Pran
  13. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  14. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  15. Strategic marketing (8th ed, 2006) / Cravens, David W.
  16. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  17. Understanding customers. (1997) / Rice, Chris
  18. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
  19. Direct and database marketing (1997) / McCorkell, Graeme
  20. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  21. Advertising. (2000) / Wright, Ray
  22. Strategic market management (7th ed, 2005) / Aaker, David A.
  23. Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
  24. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  25. Advertising. (4th ed, 2000) / White, Roderick
  26. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  27. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  28. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  29. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  30. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  31. Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
  32. Consumers (2002) / Arnould, Eric J.
  33. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  34. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
  35. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  36. Advertising management (5th ed, 1996) / Batra, Rajeev
  37. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  38. Global marketing strategy (1998) / Chee, Harold
  39. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  40. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
  41. International marketing (8th ed, 2000) / Terpstra, Vern
  42. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  43. Consumer behavior (1996) / Wells, William
  44. Retailing : environment & operations (2002) / Newman, Andrew J.
  45. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  46. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  47. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  48. Marketing management (11th ed, 2003) / Kotler, Philip
  49. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  50. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  51. Applied consumer behaviour (1996) / Evans, Martin
  52. The marketing research process (4th ed, 1995) / Crimp, Margaret
  53. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  54. Public relations principles and practice. (1997) / Kitchen, Philip
  55. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
  56. Consumer behavior (8th ed, 1995) / Engel, James F.
  57. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.

see this blog post for more info