Branding : a key marketing tool| (2nd ed, 1992) / Murphy, John M.

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		The 22 immutable laws of branding (2000) / Ries, Al The economics of the brand : a marketing analysis (1986) / Watkins, Trevor Brand power (1994) / Stobart, Paul Successful branding (2001) / Choudhury, Pran Brands : the new wealth creators (1998) / Hart, Susannah Brand management (1998) / De Chernatony, L. Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus Brands and branding (2003) / Clifton, Rita Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Interviewing (1993) / Hague, Paul N. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Branding : a key marketing tool (1987) / Murphy, John M. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham The corporate brand (1997) / Ind, Nicholas From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona The handbook of brand management (1992) / Arnold, David Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Understanding brands : by 10 people who do (1991) / Cowley, Don Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I. Brands and branding (2004) / Clifton, Rita The management and marketing of services (1993) / Mudie, Peter Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Strategic marketing (8th ed, 2006) / Cravens, David W. Marketing research (6th ed, 2001) / Chisnall, Peter M. International marketing (8th ed, 2000) / Terpstra, Vern Consumer behavior (1996) / Wells, William Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Strategic market management (7th ed, 2005) / Aaker, David A. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Consumers (2002) / Arnould, Eric J. Consumer behavior (8th ed, 1995) / Engel, James F. Principles of services marketing (1994) / Palmer, Adrian The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Advertising management (5th ed, 1996) / Batra, Rajeev Marketing management (11th ed, 2003) / Kotler, Philip The customer service planner. (1992) / Christopher, Martin Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Applied consumer behaviour (1996) / Evans, Martin Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A. Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Marketing (1998) / Lancaster, Geoffrey A. European business (4th ed, 2001) / Mercado, Simon Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.