Strategic marketing : planning and control| (2nd ed, 2001) / Drummond, Graeme

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Journal of strategic marketing Sport marketing quarterly Journal of marketing communications Advances in consumer research Precision marketing Journal of advertising research Marketing management (Chicago, Ill.) International journal of sustainability in higher education Journal of consumer behaviour Journal of mixed methods research International journal of research in marketing Media (Hong Kong, China : 1988) International marketing review Adweek (2003) Marketing magazine (Toronto) Journal of revenue and pricing management Journal of consumer marketing Brandweek (New York, N.Y.) B to B Journal of retailing Beverage industry Journal of marketing management Brand strategy Journal of marketing research Journal of brand management European journal of marketing Journal of advertising Journal of travel research Journal of business research Grocer Travel weekly (London, England) Journal of product & brand management Journal of consumer research Journal of the Academy of Marketing Science Marketing intelligence & planning Urban studies (Edinburgh, Scotland) Marketing week Journal of services marketing Business horizons Business insurance PR week (U.K. edition) Journal of international business studies Marketing news Managing service quality International journal of retail & distribution management International journal of consumer studies Marketing (London) Advertising age Journal of business & industrial marketing Nation's restaurant news Service industries journal Journal of marketing Drug store news European management journal Tourism management (1982) New media age Strategic direction (Bradford, England) Management decision Wall Street journal. Eastern edition Journal of business strategy Annals of tourism research Campaign (London. 1968) Travel trade gazette UK and Ireland Bloomberg businessweek British food journal (1966) Journal of research in nursing Long range planning Harvard business review Computer weekly Caterer & hotelkeeper		Strategic market management (6th ed, 2001) / Aaker, David A. International marketing (13th ed, 2007) / Cateora, Philip R. Introduction to law (6th ed, 2000) / Hogan, Greer Strategic market management (7th ed, 2005) / Aaker, David A. Strategic market management (9th ed, 2011) / Aaker, David A. Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. International marketing (11th edition, 2002) / Cateora, Philip R. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl International management : an essential guide to cross-cultural business. (2nd ed, 1999) / Mattock, John Strategic marketing : creating competitive advantage (2006) / West, Douglas C. International retailing (1998) / Sternquist, Brenda How do we choose? : a study in consumer behaviour. (1976) / Tuck, Mary Corporate communications theory and practice (2004) / Cornelissen, Joep Strategic advertising management. (2nd ed, 2005) / Percy, Larry Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Total e-mail marketing (2003) / Chaffey, Dave Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Contemporary advertising (10th ed, 2006) / Arens, William F. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. The law of consumer protection and fair trading (6th ed, 2000) / Harvey, Brian W. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S. Mastering e-business (2004) / Groucutt, Jon Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Marketing research : an applied approach (2000) / Malhotra, Naresh K. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Developing successful sport sponsorship plans (2001) / Stotlar, David K. International marketing (2000) / Cateora, Philip R. Strategic marketing : planning and control (1999) / Drummond, Graeme Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G. Understanding and designing market research (2nd ed, 2002) / Webb, John R. Marketing management and strategy (3rd ed, 2002) / Doyle, P. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Practical sponsorship (1987) / Turner, Stuart Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak Strategic marketing (8th ed, 2006) / Cravens, David W. Advertising. (2000) / Wright, Ray Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew Entry strategies for international markets. (1994) / Root, Franklin R. The CIM handbook of strategic marketing (1998) / Egan, Colin Mastering international trade (2003) / Marshall, Chris Retail marketing management (2nd ed, 2003) / Gilbert, David Cross-cultural management communication (1990) / Mead, Richard R. Marketing research : an international approach (2006) / Schmidt, Marcus J. Electronic business and commerce (2002) / Chesher, Michael International marketing strategy (5th ed, 2005) / Bradley, Frank Advertising (2006) / Yeshin, Tony The fundamentals of corporate communication. (1999) / Dolphin, Richard R. Strategic marketing : planning, implementation, and control (1984) / Weitz, Barton A. Marketing research (7th ed, 2005) / Chisnall, Peter M. The retailing book : principles and applications (2003) / Freathy, Paul Consumers (2002) / Arnould, Eric J. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris International management : cross-cultural dimensions (3rd ed, 2005) / Mead, Richard Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Market-led strategic change : a guide to transforming the process of going to market (3rd ed, 2002) / Piercy, Nigel Essentials of marketing research (2nd ed, 2000) / Proctor, Tony International trade : a business perspective (1996) / Jepma, C. J. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Positioning : the battle for your mind (1st ed, 1986) / Ries, Al Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Managing across cultures (2nd ed, 2003) / Schneider, Susan C. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Essentials of marketing research (4th ed, 2005) / Proctor, Tony Advertising : principles & practice (7th ed, 2006) / Wells, William Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco International management : managing across borders and cultures (5th ed, 2006) / Deresky, Helen Consumer behaviour : a European perspective (1998) / Antonides, Gerrit International retailing (1997) / Alexander, Nicholas Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John Marketing strategies for competitive advantage (2000) / Adcock, Dennis The economics of international business (1995) / Kerr, William A. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Consumer behaviour : a European perspective (1999) / Solomon, Michael R. Understanding the consumer : a psychological approach (1997) / Statt, David A. Direct and interactive marketing (2001) / Sargeant, Adrian Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim The ethical consumer (2005) / Harrison, Rob Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth Essentials of marketing research (1999) / Kumar, V. Innovation management and new product development (3rd ed, 2005) / Trott, Paul Sponsorship : for a return on investment (2007) / Masterman, Guy Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Marketing research (6th ed, 2001) / Chisnall, Peter M. Marketing in the digital age (2nd ed, 2001) / O'Connor, John Corporate communication (3rd ed, 2003) / Argenti, Paul A. The macroeconomic environment (1997) / Dunnett, Andrew Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Textbook on consumer law (2nd ed, 2000) / Oughton, D. W.