Consumer behavior : buying, having, and being| (5th ed, 2002) / Solomon, Michael R.

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Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K. The essence of consumer behaviour (1997) / Blythe, Jim Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Sport marketing (2nd ed, 2000) / Mullin, Bernard J. The fundamentals of corporate communication. (1999) / Dolphin, Richard R. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny Sport promotion and sales management (2002) / Irwin, Richard L. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert Consumers (2002) / Arnould, Eric J. Consumer behavior (5th ed, 1998) / Mowen, John C. Marketing research : an international approach (2006) / Schmidt, Marcus J. Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J. Consumer behavior (1996) / Wells, William Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris Marketing across cultures : (4th ed, 2005) / Usunier, Jean-Claude Total e-mail marketing (2003) / Chaffey, Dave Internet commerce metrics and models in the new era of accountability (2002) / Jagannathan, Sridhar International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I. The marketing imagination (1986) / Levitt, Theodore. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R. Understanding and designing market research (2nd ed, 2002) / Webb, John R. Tourism marketing. (1997) / Lumsdon, Les Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G. 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