- Leadership quarterly
- European business review
| | - Services marketing : text and cases (2nd ed, 2003) / Baron, Steve
- Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H.
- Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A.
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Managing financial resources (3rd ed, 2003) / Broadbent, Michael
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Principles of services marketing (1994) / Palmer, Adrian
- Consumers (2002) / Arnould, Eric J.
- Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert
- Direct and database marketing (1997) / McCorkell, Graeme
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Operations management for MBAs (1999) / Meredith, Jack R.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
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