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Marketing research| (6th ed, 2001) / Chisnall, Peter M.

book: http://library.hud.ac.uk/catlink/bib/371914

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  2. Cases in marketing of services : an international collection (1993) / Meidan, Arthur
  3. Strategic marketing (6th ed, 2000) / Cravens, David W.
  4. How advertising works : the role of research (1998) / Jones, John Philip
  5. The marketing research process (5th ed, 2000) / Wright, Len Tiu
  6. Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K.
  7. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
  8. Positioning : the battle for your mind (20th ed, 2001) / Ries, Al
  9. Case studies in international marketing (1982) / Doyle, P.
  10. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  11. Strategic marketing management 1999-2000 : planning and control, analysis and decision (1999) / Fifield, Paul
  12. Do your own market research (3rd ed, 1998) / Hague, Paul N.
  13. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  14. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
  15. Customer driven : a revolutionary system for putting golden handcuffs on your customers ... (1990) / Goldzimer, Linda Silverman
  16. International retailing (1998) / Sternquist, Brenda
  17. Marketing research : an integrated approach (2003) / Wilson, Alan M.
  18. Essentials of marketing research (1999) / Kumar, V.
  19. International marketing research (2nd ed, 2000) / Craig, C. Samuel
  20. Market-led strategic change : a guide to transforming the process of going to market (3rd ed, 2002) / Piercy, Nigel
  21. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny
  22. Consumer behavior. (5th ed, 1998) / Mowen, John C.
  23. Global marketing : foreign entry, local marketing, & global management (2000) / Johansson, Johny K.
  24. Marketing research : an international approach (2006) / Schmidt, Marcus J.
  25. Promotion : advertising, publicity, personal selling, sales promotion (2nd ed, 1982) / Stanley, Richard E.
  26. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  27. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  28. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  29. Customer relationship management : business guide (2000) / Reeves, Joanna
  30. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  31. Global marketing : foreign entry, local marketing, and global management (1997) / Johansson, Johny K.
  32. The world of superservice : creating profit through a passion for customer service (1997) / Irons, Ken
  33. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  34. International business ethics : challenges and approaches (1999) / Enderle, Georges
  35. Strategic marketing for nonprofit organizations (4th ed, 1991) / Kotler, Philip
  36. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  37. Managing innovation : integrating technological, market and organizational change (3rd ed, 2005) / Tidd, Joseph
  38. Essentials of marketing research (4th ed, 2005) / Proctor, Tony
  39. Internet marketing (2000) / Sheth, Jagdish N.
  40. Targeting customers : how to use geodemographic and lifestyle data in your business (2nd ed, 1997) / Sleight, Peter
  41. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  42. Corporate strategy and product innovation (2nd ed, 1981) / Rothberg, Robert R.
  43. International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
  44. Consumer market research handbook (3rd ed, 1988) / Downham, John
  45. International marketing research. (2000) / Kumar, V.
  46. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  47. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  48. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
  49. The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony
  50. Marketing research. (10th ed, 2011) / Aaker, David A.
  51. The complete e-commerce book : design, build & maintain a successful Web-based business. (2nd ed, 2004) / Reynolds, Janice
  52. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  53. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
  54. The essence of consumer behaviour (1997) / Blythe, Jim
  55. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  56. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
  57. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
  58. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
  59. Interviewing (1993) / Hague, Paul N.
  60. Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J.
  61. The marketing research process (4th ed, 1995) / Crimp, Margaret
  62. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  63. The world's greatest brands (1996) / Kochan, Nick
  64. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  65. Europe and world trade (1995) / Heidensohn, Klaus
  66. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
  67. Brand building on the Internet (2000) / Lindstrom, Martin
  68. Services marketing (1995) / Woodruffe, Helen
  69. Advanced media planning (1998) / Rossiter, John R.
  70. Global marketing and advertising : understanding cultural paradoxes (1998) / Mooij, Marieke K. de
  71. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  72. Business ethics : ethical decision making and cases (3rd ed, 1997) / Ferrell, O. C.
  73. Strategic and competitive analysis : methods and techniques for analyzing business competition (2003) / Fleisher, Craig S.
  74. International marketing (8th ed, 2000) / Terpstra, Vern
  75. Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
  76. Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris
  77. Management accounting for financial decisions (1991) / Ward, Keith
  78. Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G.
  79. Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
  80. Global marketing management (7th ed, 2002) / Keegan, Warren J.
  81. International marketing (11th edition, 2002) / Cateora, Philip R.
  82. New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
  83. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  84. Winning at new products : accelerating the process from idea to launch (3rd ed, 2001) / Cooper, Robert G.
  85. Mastering e-business (2004) / Groucutt, Jon
  86. Entry strategies for international markets. (1994) / Root, Franklin R.
  87. Advertising that pulls response (1990) / McCorkell, Graeme
  88. Essentials of marketing research (2nd ed, 2000) / Proctor, Tony
  89. Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
  90. Marketing strategy (2nd ed, 1998) / Fifield, Paul
  91. Strategic marketing (8th ed, 2006) / Cravens, David W.
  92. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
  93. The fundamentals of corporate communication. (1999) / Dolphin, Richard R.
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