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The marketing research process| (5th ed, 2000) / Wright, Len Tiu

book: http://library.hud.ac.uk/catlink/bib/371956

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  2. Marketing on the Internet : seven steps to building the Internet into your business (6th ed, 2003) / Zimmerman, Jan
  3. Marketing research : an integrated approach (2003) / Wilson, Alan M.
  4. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  5. Consumer behavior. (5th ed, 1998) / Mowen, John C.
  6. Handbook of online marketing research (2001) / Grossnickle, Joshua
  7. The new integrated direct marketing (1998) / Berry, Mike
  8. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  9. Marketing research : an international approach (2006) / Schmidt, Marcus J.
  10. New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
  11. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
  12. Interviewing (1993) / Hague, Paul N.
  13. Essentials of marketing research (4th ed, 2005) / Proctor, Tony
  14. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  15. E-Commerce (2001) / Rayport, Jeffrey F.
  16. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  17. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  18. Principles and practice of marketing (4th ed, 2004) / Jobber, David
  19. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  20. Marketing strategy (2nd ed, 1998) / Fifield, Paul
  21. Direct and interactive marketing (2001) / Sargeant, Adrian
  22. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
  23. Expressions of identity : space, performance, politics (1998) / Hetherington, Kevin
  24. Essentials of marketing research (1999) / Kumar, V.
  25. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  26. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  27. Global marketing strategy (1995) / Douglas, Susan P.
  28. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  29. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
  30. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
  31. Consumer market research handbook (3rd ed, 1988) / Downham, John
  32. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  33. The practice of advertising (4th ed, 1995) / Hart, Norman A.
  34. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  35. Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
  36. International advertising : communicating across cultures (1996) / Mueller, Barbara
  37. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  38. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
  39. How advertising works : a review of current thinking (1992) / McDonald, Colin
  40. Applied marketing research (1992) / Moutinho, Luiz
  41. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  42. International marketing (8th ed, 2000) / Terpstra, Vern
  43. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  44. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  45. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
  46. Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
  47. Exploring direct marketing (1999) / O'Malley, Lisa
  48. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  49. E-marketing. (4th ed, 2006) / Strauss, Judy
  50. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  51. Relationship marketing (1995) / Stone, Merlin
  52. Retail management (1997) / Hasty, Ronald W.
  53. Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm
  54. Global marketing strategy (1998) / Chee, Harold
  55. International marketing strategy (5th ed, 2005) / Bradley, Frank
  56. Advertising. (2000) / Wright, Ray
  57. Consumers (2002) / Arnould, Eric J.
  58. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  59. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
  60. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  61. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  62. Strategic market management (7th ed, 2005) / Aaker, David A.
  63. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
  64. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  65. Direct and database marketing (1997) / McCorkell, Graeme
  66. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  67. Business research methods (10th ed, 2008) / Cooper, Donald R.
  68. The management and practice of public relations (1995) / Stone, Norman
  69. Advertising. (4th ed, 2000) / White, Roderick
  70. Project management : planning and control techniques (4th ed, 2003) / Burke, Rory
  71. The marketing research process (4th ed, 1995) / Crimp, Margaret
  72. Consumer behavior (1996) / Wells, William
  73. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  74. Strategic marketing (8th ed, 2006) / Cravens, David W.
  75. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  76. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
  77. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  78. International marketing (2000) / Cateora, Philip R.
  79. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  80. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  81. Operations and quality management. (1999) / Ho, Samuel K.
  82. International marketing and export management (3rd ed, 1998) / Albaum, Gerald
  83. Retailing : environment & operations (2002) / Newman, Andrew J.
  84. Applied consumer behaviour (1996) / Evans, Martin
  85. Business research : a practical guide for undergraduate and postgraduate students (1997) / Hussey, Jill
  86. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
  87. Researching business and management (2005) / Maylor, Harvey
  88. Innovation and change in organizations (1995) / King, Nigel
  89. Business statistics : a complete one semester course (2001) / Taylor, Sonia
  90. Principles of services marketing (1994) / Palmer, Adrian
  91. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  92. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
  93. Understanding corporate strategy (2001) / Thompson, John L.
  94. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  95. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  96. Marketing management (11th ed, 2003) / Kotler, Philip
  97. Operations management. (1999) / Waters, Donald
  98. Understanding customers. (1997) / Rice, Chris
  99. Advertising management (5th ed, 1996) / Batra, Rajeev
  100. Operations management for MBAs (1999) / Meredith, Jack R.

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