- Qualitative market research
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- Marketing (London)
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| | - Essentials of marketing research (2nd ed, 2000) / Proctor, Tony
- Marketing on the Internet : seven steps to building the Internet into your business (6th ed, 2003) / Zimmerman, Jan
- Marketing research : an integrated approach (2003) / Wilson, Alan M.
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Consumer behavior. (5th ed, 1998) / Mowen, John C.
- Handbook of online marketing research (2001) / Grossnickle, Joshua
- The new integrated direct marketing (1998) / Berry, Mike
- Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
- Marketing research : an international approach (2006) / Schmidt, Marcus J.
- New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
- Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
- Interviewing (1993) / Hague, Paul N.
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
- E-Commerce (2001) / Rayport, Jeffrey F.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Principles and practice of marketing (4th ed, 2004) / Jobber, David
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- Marketing strategy (2nd ed, 1998) / Fifield, Paul
- Direct and interactive marketing (2001) / Sargeant, Adrian
- The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
- Expressions of identity : space, performance, politics (1998) / Hetherington, Kevin
- Essentials of marketing research (1999) / Kumar, V.
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Global marketing strategy (1995) / Douglas, Susan P.
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
- Consumer market research handbook (3rd ed, 1988) / Downham, John
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- The practice of advertising (4th ed, 1995) / Hart, Norman A.
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
- International advertising : communicating across cultures (1996) / Mueller, Barbara
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
- How advertising works : a review of current thinking (1992) / McDonald, Colin
- Applied marketing research (1992) / Moutinho, Luiz
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Exploring direct marketing (1999) / O'Malley, Lisa
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- E-marketing. (4th ed, 2006) / Strauss, Judy
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Relationship marketing (1995) / Stone, Merlin
- Retail management (1997) / Hasty, Ronald W.
- Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm
- Global marketing strategy (1998) / Chee, Harold
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Advertising. (2000) / Wright, Ray
- Consumers (2002) / Arnould, Eric J.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Direct and database marketing (1997) / McCorkell, Graeme
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Business research methods (10th ed, 2008) / Cooper, Donald R.
- The management and practice of public relations (1995) / Stone, Norman
- Advertising. (4th ed, 2000) / White, Roderick
- Project management : planning and control techniques (4th ed, 2003) / Burke, Rory
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Consumer behavior (1996) / Wells, William
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- International marketing (2000) / Cateora, Philip R.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Operations and quality management. (1999) / Ho, Samuel K.
- International marketing and export management (3rd ed, 1998) / Albaum, Gerald
- Retailing : environment & operations (2002) / Newman, Andrew J.
- Applied consumer behaviour (1996) / Evans, Martin
- Business research : a practical guide for undergraduate and postgraduate students (1997) / Hussey, Jill
- Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
- Researching business and management (2005) / Maylor, Harvey
- Innovation and change in organizations (1995) / King, Nigel
- Business statistics : a complete one semester course (2001) / Taylor, Sonia
- Principles of services marketing (1994) / Palmer, Adrian
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Understanding corporate strategy (2001) / Thompson, John L.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Operations management. (1999) / Waters, Donald
- Understanding customers. (1997) / Rice, Chris
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Operations management for MBAs (1999) / Meredith, Jack R.
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