Journal of marketing communications

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JOURNALS		BOOKS
Journal of marketing communications Journal of direct marketing Interactive marketing Journal of current issues and research in advertising MC technology marketing intelligence Emerging markets review Journal of Euro-marketing Journal of nonprofit & public sector marketing Quantitative marketing and economics Journal of promotion management Journal of international consumer marketing Journal of relationship marketing (Binghamton, N.Y.) Journal of interactive marketing International journal of advertising Psychology & marketing NZ marketing magazine Journal of the Academy of Marketing Science Journal of organizational computing and electronic commerce Agri marketing Marketing letters Journal of public relations research Sport marketing quarterly European sport management quarterly IOMA's report on managing credit, receivables & collections International journal of marketing studies Australasian marketing journal Journal of medical marketing Marketing health services Journalism & mass communication quarterly Društvena istraživanja Journal of advertising research National jeweler Medical marketing & media Journal of database marketing Inžinerinė ekonomika Health marketing quarterly Manager update B&T Magazine Advances in consumer research Journal of consumer psychology International journal of research in marketing Public relations review JCK (Highlands Ranch, Colo.) Indiana business magazine Journal of consumer culture Journal of international food & agribusiness marketing Journal of strategic marketing International journal of electronic commerce Journal of targeting, measurement and analysis for marketing Design journal International review of retail, distribution and consumer research Telecommunications policy TelevisionWeek (Chicago, Ill.) Journal of database marketing & customer strategy management Marketing science (Providence, R.I.) Journal of marketing management Multinational business review PROMO (Danbury, Conn.) Journal of the Academy of Marketing Science Journal of international marketing (East Lansing, Mich.) International journal of market research African journal of business management International journal of wine business research Public relations quarterly Journal of personal selling & sales management Journal of economic psychology Marketing research (Chicago, Ill.) Social marketing quarterly Journal of consumer behaviour Journal of brand management Customer relationship management (Malibu, Calif.) Journal of consumer research Dealernews (1987) Journal of marketing research Electronic markets Journal of direct, data and digital marketing practice Journal of product & brand management Adweek (2003) Food quality and preference International journal of nonprofit and voluntary sector marketing Journal of business & industrial marketing Defense AR journal Journal of advertising Corporate reputation review Journal of global marketing International journal of wine marketing Journal of retailing and consumer services Sales & marketing management Media (Hong Kong, China : 1988) American salesman Singapore management review Public relations tactics Communication arts Asia Pacific journal of marketing and logistics ABA bank marketing Frozen food age Trade finance (1998) Marketing magazine (Toronto) SGB Marketing management (Chicago, Ill.)		Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Marketing research. (10th ed, 2011) / Aaker, David A. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Direct marketing in practice (2002) / Thomas, Brian Global marketing management (7th ed, 2002) / Keegan, Warren J. International marketing (13th ed, 2007) / Cateora, Philip R. Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Project management in practice (2001) / Mantel, Samuel J. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Brands and branding (2004) / Clifton, Rita Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Essentials of marketing research (4th ed, 2005) / Proctor, Tony Direct and interactive marketing (2001) / Sargeant, Adrian Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Principles of marketing (13th ed, 2010) / Kotler, Philip Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris International marketing strategy (5th ed, 2005) / Bradley, Frank Exploring direct marketing (1999) / O'Malley, Lisa Marketing research (7th ed, 2005) / Chisnall, Peter M. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I. Marketing (2008) / Baines, Paul Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Customer relationship management : concepts and tools (2004) / Buttle, Francis Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. The internationalization of the firm (2nd ed, 1999) / Buckley, Peter J. Project management : planning and control techniques (5th ed, 2006) / Burke, Rory Research methods for business students (5th ed, 2009) / Saunders, Mark Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Public relations principles and practice. (1997) / Kitchen, Philip Marketing management. (12th ed, 2006) / Kotler, Philip European business (2nd ed, 2006) / Johnson, Debra Principles of marketing (12th ed, 2008) / Kotler, Philip Business research methods (2nd ed, 2007) / Bryman, Alan Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Direct and database marketing (1997) / McCorkell, Graeme Marketing management and strategy (3rd ed, 2002) / Doyle, P. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Consumer behavior (1996) / Wells, William International marketing (8th ed, 2000) / Terpstra, Vern Project management (3rd ed, 2003) / Maylor, Harvey Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Business research methods (9th ed, 2006) / Cooper, Donald R. Global logistics and supply chain management (2008) / Mangan, John Marketing research : an applied approach (2000) / Malhotra, Naresh K. Strategic market management (7th ed, 2005) / Aaker, David A. Accounting : an introduction (4th ed, 2008) / McLaney, E. J. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton Strategic marketing (8th ed, 2006) / Cravens, David W. Researching and writing dissertations in business and management (2010) / Riley, Michael Applied consumer behaviour (1996) / Evans, Martin International marketing (2000) / Cateora, Philip R. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Research methods for business students (4th ed, 2007) / Saunders, Mark Essentials of marketing (2nd ed, 2007) / Brassington, Frances The essence of operations management (1993) / Hill, Terry Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Microeconomics (2001) / Warmington, Bob Operations and quality management. (1999) / Ho, Samuel K. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Consumers (2002) / Arnould, Eric J. Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma European business (4th ed, 2001) / Mercado, Simon SPSS V18 August 2010 (PASW) Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Operations management (2nd ed, 2005) / Hill, Terry Accounting for non-specialists (2002) / Jones, Michael Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Operations management (5th ed, 2007) / Slack, Nigel The marketing research process (4th ed, 1995) / Crimp, Margaret Business ethics (1994) / Sorell, Tom Consumer behavior (8th ed, 1995) / Engel, James F. Contemporary British society (3rd ed, 2000) / Abercrombie, Nicholas Principles of marketing. (4th ed, 2006) / Brassington, Frances Principles of marketing (3rd ed, 2003) / Brassington, Frances