- Judgment and decision making
- Chemosensory perception
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- Plastics additives & compounding
- Astronomy & geophysics : the journal of the Royal Astronomical Society
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- Circulation management (Springfield, Or.)
- American laundry news
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- Commercial law bulletin (Chicago, Ill.)
- UNLV gaming research & review journal
- India business newsweekly
- Direct (Stamford, Conn.)
- Enterprise and innovation management studies
- America's community banker
- Computer communication review
- Information systems and e-business management
- Orange County business journal (Newport Beach, Calif.)
- Response (Duluth, Minn.)
- Economic change and restructuring
- Journal of private equity
- Handbook of business strategy
- Rural telecommunications
- Quality and reliability engineering international
- Computational statistics & data analysis
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- Display & design ideas
- E-service journal
- Gases & welding distributor
- Bulletin of the American Society for Information Science and Technology
- Bulletin of the American Society for Information Science and Technology
- KM world
- Catalog age
- Antitrust bulletin
- Journal of current issues and research in advertising
- Journal of marketing communications
- Concurrent engineering, research and applications
- NZ marketing magazine
- Crops (Sutton, England : 1984)
- International journal of flexible manufacturing systems
- Asian journal of communication
- Business communications review
- Knowledge and information systems
- Supermarket business
- Journal of leisure property
- Pricing strategy & practice
- African journal of business management
- Journal of developmental entrepreneurship
- Wirtschaftsinformatik
- Journal of East-West business
- Advisor today
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- Journal of nonprofit & public sector marketing
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- Information technology journal
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| | - Public relations practices : managerial case studies and problems. (7th ed, 2008) / Center, Allen H.
- The social media marketing book (2010) / Zarrella, Dan
- The practice of public relations (11th ed, 2011) / Seitel, Fraser P.
- Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
- Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (2009) / Shih, Clara Chung-wai
- A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
- Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
- The corporate social responsibility reader (2008) / Burchell, Jon
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- Brands and branding (2nd ed, 2009) / Clifton, Rita
- Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R.
- Successful charity marketing : meeting need (2nd ed, 1998) / Bruce, Ian
- Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme
- Strategic marketing (9th ed, 2009) / Cravens, David W.
- The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim
- Marketing research. (10th ed, 2011) / Aaker, David A.
- Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael
- Consumer behaviour (2nd ed, 2009) / Evans, Martin
- Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
- Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M.
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Doing business research : a guide to theory and practice (2008) / Lee, Nick
- Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
- Marketing (2008) / Baines, Paul
- Business law (7th ed, 2005) / Keenan, Denis J.
- Mobile marketing : the message revolution (2002) / Haig, Matt
- Global marketing management (4th ed, 2008) / Kotabe, Masaaki
- Management : concepts & practices (5th ed, 2008) / Hannagan, Tim
- International marketing (13th ed, 2007) / Cateora, Philip R.
- Financial services marketing (2000) / Harrison, Tina
- E-marketing. (4th ed, 2006) / Strauss, Judy
- International hospitality management : concepts and cases (2007) / Clarke, Alan
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Service operations management : improving service delivery (3rd ed, 2008) / Johnston, Robert
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Festival & special event management (4th ed, 2008) / Allen, Johnny
- E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Global marketing management (7th ed, 2002) / Keegan, Warren J.
- International business : the challenge of global competition (9th ed, 2004) / Ball, Donald A.
- The practice of advertising (5th ed, 2005) / Mackay, Adrian
- Researching and writing dissertations : a complete guide for business and management students (2009) / Horn, Roy
- Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina
- Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Events and festivals : education, impacts and experiences (2006) / Jordan, Fiona
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- Principles of marketing (13th ed, 2010) / Kotler, Philip
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg
- Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
- Advertising (2006) / Yeshin, Tony
- Extreme programming explained : embrace change. (2nd ed, 2004) / Beck, Kent
- Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
- Innovative marketing communications : strategies for the events industry (2006) / Masterman, Guy
- Special events : the roots and wings of celebration (5th ed, 2008) / Goldblatt, Joe Jeff
- Corporate event project management (2002) / O'Toole, William
- Logistics and retail management : emerging issues and new challenges in the retail supply chain (3rd ed, 2009) / Fernie, John
- Event risk management and safety (2002) / Tarlow, Peter E.
- Interaction design : beyond human-computer interaction (2nd ed, 2007) / Sharp, Helen
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Management research (3rd ed, 2008) / Easterby-Smith, Mark
- Leadership : theory and practice (5th ed, 2010) / Northouse, Peter Guy
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- Human resource management for the hospitality and tourism industries (2007) / Nickson, Dennis
- International business (4th ed, 2006) / Rugman, Alan M.
- Event management & event tourism (2nd ed, 2005) / Getz, Donald
- Human resource management : a contemporary approach. (6th ed, 2010) / Beardwell, Julie
- Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn
- Human resource management for tourism, hospitality and leisure : an international perspective (2006) / Baum, Tom
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
- International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
- Project management : a managerial approach (5th ed, 2003) / Meredith, Jack R.
- Principles of marketing (12th ed, 2008) / Kotler, Philip
- Theory and practice of leadership (2006) / Gill, Roger
- Information systems : achieving success by avoiding failure (2005) / Fortune, Joyce
- Entry strategies for international markets. (1994) / Root, Franklin R.
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Foundations of marketing (2nd ed, 2006) / Jobber, David
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Cross-cultural management in work organisations (2007) / French, Ray
- The experience economy : work is theatre & every business a stage (1999) / Pine, B. Joseph
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Brands and branding (2004) / Clifton, Rita
- Organisational behaviour and analysis : an integrated approach (4th ed, 2008) / Rollinson, Derek
- Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
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