Business marketing management : a strategic view of industrial and organizational markets| (7th ed, 2001) / Hutt, Michael D.

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Industrial marketing management European business review Management today		Business and microeconomics : an introduction to the market economy (1994) / Pass, C. L. International marketing (7th ed, 1997) / Terpstra, Vern Performance measurement in service businesses (1991) / Fitzgerald, Lin Global marketing : foreign entry, local marketing, & global management (2000) / Johansson, Johny K. Harvard business review on brand management. (1999) E-business & e-commerce for managers (2000) / Deitel, Harvey M. Guide to analysing companies (3rd ed, 2001) / Vause, Bob International marketing research. (2000) / Kumar, V. The end of globalization (2001) / Rugman, Alan M. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert International marketing (8th ed, 2000) / Terpstra, Vern E-marketing strategy (2001) / Chaston, Ian Company accounts : analysis, interpretation and understanding (5th ed, 2001) / Pendlebury, M. W. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen The marketing research process (5th ed, 2000) / Wright, Len Tiu The CIM handbook of strategic marketing (1998) / Egan, Colin International joint venture management : learning to cooperate and cooperating to learn (1998) / Büchel, Bettina Managing innovation and change. (2nd ed, 2002) / Henry, Jane Readings in global marketing (1995) / Czinkota, Michael R. Global marketing strategy (1995) / Douglas, Susan P. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Innovation and change in organizations (1995) / King, Nigel Marketing in the digital age (2nd ed, 2001) / O'Connor, John Organizational change and innovation : psychological perspectives and practices in Europe (1992) The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. The business environment (1994) / Worthington, Ian Learning from the future : competitive foresight scenarios (1998) / Fahey, Liam Relationship marketing (1995) / Stone, Merlin Scenarios : the art of strategic conversation (1996) / Van der Heijden, Kees Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Global marketing strategy (1998) / Chee, Harold International marketing (2000) / Cateora, Philip R. Marketing research (6th ed, 2001) / Chisnall, Peter M. Essentials of marketing research (1999) / Kumar, V. Management information systems : managing the digital firm (8th ed, 2004) / Laudon, Kenneth C. Accounting theory and practice (7th ed, 2000) / Glautier, M. W. E. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de The practice of advertising (4th ed, 1995) / Hart, Norman A. International management : a reader (1995) / Ghauri, Pervez N. Principles and practice of marketing (4th ed, 2004) / Jobber, David Managing quality and human resources : a guide to continuous improvement (1997) / Dale, B. G. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Global marketing management (4th ed, 1999) / Quelch, John A. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Introduction to economics (1992) / Casler, Stephen D. Understanding company financial statements. (5th ed, 1999) / Parker, R. H. Small business and entrepreneurship (2nd ed, 1996) / Burns, Paul Advertising that pulls response (1990) / McCorkell, Graeme Management information systems : managing the digital firm (7th ed, 2002) / Laudon, Kenneth C. Marketing planning & strategy (6th ed, 2000) / Jain, Subhash C. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris Electronic business and commerce (2002) / Chesher, Michael Marketing (2nd ed, 1999) / Hill, Elizabeth Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Corporate environmental management 3. Towards sustainable development (2000) / Welford, Richard Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A. Consumer behaviour : a European perspective (1999) / Solomon, Michael R. How to prepare a marketing plan : a guide to reaching the consumer market (5th ed, 1998) / Stapleton, John, fl Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Exploring direct marketing (1999) / O'Malley, Lisa The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A. Finance for non-financial managers (3rd ed, 1998) / Millichamp, A. H. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul Brand management (1998) / De Chernatony, L. The handbook of brand management (1992) / Arnold, David Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Research methodology : a step by step guide for beginners (1999) / Kumar, Ranjit Business ethics : concepts and cases (4th ed, 1998) / Velasquez, Manuel G. Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Operations management : contemporary concepts (2000) / Schroeder, Roger G. Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John The business and marketing environment (3rd ed, 1999) / Palmer, Adrian Applied marketing research (1992) / Moutinho, Luiz What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David Understanding the UK economy (4th ed, 1997) / Curwen, Peter J. Marketing management (11th ed, 2003) / Kotler, Philip Direct and database marketing (1997) / McCorkell, Graeme Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Economics (4th ed, 2000) / Sloman, John Consumer market research handbook (3rd ed, 1988) / Downham, John E-business 2.0 : roadmap for success (2001) / Kalakota, Ravi Interpreting company reports and accounts (7th ed, 1999) / Holmes, Geoffrey Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian CRM : redefining customer relationship management (2002) / Peel, Jeffrey Advances in relationship marketing (1995) / Payne, Adrian Retailing : environment & operations (2002) / Newman, Andrew J. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham