- Journal of public relations research
- American journal of business
- Journal of marketing communications
- Response (Duluth, Minn.)
- Journal of promotion management
- Journal of international consumer marketing
- Public relations review
- Journal of mass media ethics
- Public relations tactics
- International journal of electronic commerce
- Telecommunications policy
- Sport marketing quarterly
- Journal of database marketing
- Rural telecommunications
- Retail traffic
- Journal of direct, data and digital marketing practice
- Journal of advertising research
- B&T Magazine
- Marketing letters
- Journal of relationship marketing (Binghamton, N.Y.)
- Journal of targeting, measurement and analysis for marketing
- Journal of strategic marketing
- International journal of advertising
- Adweek (2003)
- NZ marketing magazine
- Journal of contingencies and crisis management
- Public relations quarterly
- International communication gazette
- Inžinerinė ekonomika
- Journal of international marketing (East Lansing, Mich.)
- Journal of brand management
- Journal of marketing management
- Journal of database marketing & customer strategy management
- International journal of marketing studies
- Australasian marketing journal
- Journal of interactive marketing
- Food quality and preference
- Journal of consumer behaviour
- Asia Pacific journal of marketing and logistics
- Medical marketing & media
- Journal of the Academy of Marketing Science
- PR week (U.K. edition)
- Marketing weekly news
- Journal of economic psychology
- Journal of advertising
- Journal of consumer marketing
- International advances in economic research
- Marketing magazine (Toronto)
- International journal of wine marketing
- Electronic markets
- Journal of communication management (London, England)
- Communication world (San Francisco, Calif.)
- Journal of product & brand management
- Info (Cambridge, England)
- Multichannel news
- B to B
- Journal of consumer research
- Journal of medical marketing
- International review of retail, distribution and consumer research
- International journal of commerce and management
- Marketing science (Providence, R.I.)
- International marketing review
- Precision marketing
- Journal of global marketing
- International journal of nonprofit and voluntary sector marketing
- International journal of market research
- Journal of retailing
- Electronic commerce research and applications
- Manager update
- Corporate communications
- Journal of financial planning (Denver, Colo.)
- Journal of public policy & marketing
- Sales & marketing management
- Research policy
- Drapers
- Journal of business venturing
- Global cosmetic industry
- Journal of business research
- TelevisionWeek (Chicago, Ill.)
- National jeweler
- Journal of economic geography
- EContent (Wilton, Conn.)
- Business strategy series
- Journal of business & industrial marketing
- Environmental & resource economics
- Psychology & marketing
- Advances in consumer research
- Fashion theory
- New York (1968)
- Qualitative market research
- Marketing news
- Journal of consumer culture
- Media (Hong Kong, China : 1988)
- Journal of marketing
- Journal of consumer psychology
- International journal of research in marketing
- Advertising age
- Campaign (London. 1968)
- Industrial marketing management
- Brand strategy
| | - Evaluating public relations : a best practice guide to public relations planning, research & evaluation (2nd ed, 2007) / Watson, Tom
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- Uncovering fashion : fashion communications across the media (2009) / Wolbers, Marian Frances
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- Public relations research annual. (1990) / Grunig, James E.
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- Public relations theory II (2006) / Botan, Carl H.
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- Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
- Public relations : concepts, practice and critique (2008) / L'Etang, Jacquie
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- The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin
- Public lies and private truths : an anatomy of public relations (1996) / Mallinson, Bill
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- Public relations : contemporary issues and techniques (2004) / Baines, Paul
- This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug
- All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger
- Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob
- How to manage your global reputation : a guide to the dynamics of international public relations (2002) / Morley, Michael
- Public relations for your business (2000) / Jefkins, Frank
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- Crisis management : planning and media relations for the design and construction industry (2000) / Reid, Janine L.
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- This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug
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- Ethics in public relations : a guide to best practice (2004) / Parsons, Patricia
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- Easy step by step guide to building a positive media profile (2001) / Rowson, Pauline
- Public relations : a values-driven approach (2000) / Guth, David
- Public relations (5th ed, 1998) / Jefkins, Frank
- Running a public relations department (2nd ed, 2001) / Beard, Mike
- Winning PR in the wired world : powerful communications strategies for the noisy digital space (2001) / Middleberg, Don
- Venus and furs : the cultural politics of fur (1998) / Emberley, Julia V.
- The practice of public relations (4th ed, 1995) / Black, Sam
- Online public relations (2001) / Phillips, David
- Strategic communications management : making public relations work (1995) / White, Jon
- Corporate communication : a guide to theory and practice (2nd ed, 2008) / Cornelissen, Joep
- Retailization : brand survival in the age of retailer power (2006) / Thomassen, Lars
- Public relations in practice (2nd ed, 2003) / Gregory, Anne
- PR techniques that work (1999) / Dunn, Jim
- Critical perspectives in public relations (1996) / L'Etang, Jacquie
- International public relations : negotiating culture, identity, and power (2007) / Curtin, Patricia A.
- Communicating when your company is under siege : surviving public crisis (3rd ed, 1999) / Pinsdorf, Marion K.
- The universal journalist (2nd ed, 2000) / Randall, David
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- Advalue : twenty ways advertising works for brands (2003) / Butterfield, Leslie
- The art of identity : creating and managing a successful corporate identity (2000) / Rowden, Mark
- The public relations handbook (3rd ed, 2008) / Theaker, Alison
- Public relations cases : international perspectives (2002) / Moss, Danny
- War and words : the Northern Ireland media reader (1996) / Miller, David
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- Sport marketing (3rd ed, 2007) / Mullin, Bernard James
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- Journalism workbook : a manual of tasks and resources (1995) / Hennessy, Brendan
- Crisis communications : a casebook approach (2nd ed, 2002) / Fearn-Banks, Kathleen
- The fall of advertising and the rise of PR (2002) / Ries, Al
- John Clare's guide to media handling (2001) / Clare, John
- The big idea (2000) / Jones, Robert
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- Fashion marketing and PR. (1998) / Costantino, Maria
- Advertising is dead - long live advertising! (2006) / Himpe, Tom
- Public relations (2001) / Murray, Angela
- Introduction to public relations (1989) / Black, Sam
- Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Perfect PR (1999) / Maitland, Iain
- Public relations ethics (1995) / Seib, Philip M.
- Luxury fashion branding : trends, tactics, techniques (2007) / Okonkwo, Uche
- Advertising. (2000) / Wright, Ray
- The corporate image : strategies for effective identity programmes (1992) / Ind, Nicholas
- Successful charity marketing : meeting need (2nd ed, 1998) / Bruce, Ian
- Public relations : an introduction (1995) / Harrison, Shirley
- Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de
- News, public relations and power (2003) / Cottle, Simon
- Fashion, media, promotion : the new black magic (2010) / Sheridan, Jayne
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