Advertising age

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JOURNALS		BOOKS
Markt, Journal für Marketing Review of derivatives research Latin American business review (Binghamton, N.Y.) Glasnik srpskog geografskog društva Advertising age's business marketing MC technology marketing intelligence Interactive marketing Bulletin of the American Society for Information Science Brand packaging CED (Denver, Colo.) Adweek (New England ed.) Chemosensory perception Schmalenbach business review Journal of business forecasting Journal of intellectual property law & practice Food & beverage packaging (Troy, Mich.) Journal of marketing communications Direct (Stamford, Conn.) Gases & welding distributor Sports marketing Asian journal of communication Circulation management (Springfield, Or.) Canadian investment review Admedia Journal of current issues and research in advertising Journal of international consumer marketing Debt3 Journal of direct marketing Journal of agricultural and resource economics Supermarket business Journal of leisure property Journal of business forecasting methods & systems Crops (Sutton, England : 1984) Journal of promotion management Of counsel (New York, N.Y.) Traders magazine Response (Duluth, Minn.) TWICE Ward's dealer business Journal of real estate research Journal of business market management NZ marketing magazine Quantitative marketing and economics Marine log (New York, N.Y.) PROMO (Danbury, Conn.) Journal of technology management & innovation American journal of business Productivity software Licensing journal Adweek (2003) Journal of electronic commerce research Journal of the Academy of Marketing Science National jeweler Tourismos CRN (Manhasset, N.Y.) Marketing letters Customer relationship management (Malibu, Calif.) Journal of advertising research Roofing siding insulation UNLV gaming research & review journal Creativity (Crain Communications, Inc.) Economic systems Journal of nonprofit & public sector marketing Brandweek (New York, N.Y.) Australasian marketing journal Marketing magazine (Toronto) Pulp & paper Journal of database marketing Journal of professional services marketing Data mining and knowledge discovery Harvard journal of law & technology Business history review Rural cooperatives Brand strategy International journal of electronic commerce Catalog age Journal of marketing theory and practice Journal of research for consumers Creativity and innovation management Journal of interactive marketing Media (Hong Kong, China : 1988) B to B Journal of sensory studies Journal of international food & agribusiness marketing Corporate environmental strategy Journal of marketing management Vision (New Delhi, India) International journal of marketing studies Journal of network and systems management World factbook National mortgage news Journal of marketing practice : applied marketing science Convenience store news Brown journal of world affairs Electric light & power Journal of the Academy of Marketing Science Journal of brand management South Dakota business review Multinational business review B&T Magazine		Public relations practices : managerial case studies and problems. (7th ed, 2008) / Center, Allen H. The social media marketing book (2010) / Zarrella, Dan The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob No logo : no space, no choice, no jobs (3rd ed, 2010) / Klein, Naomi Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Marketing and football : an international perspective (2007) / Desbordes, Michel The fundamentals of branding (2009) / Davis, Melissa Financial services marketing : a reader (1997) / Meidan, Arthur Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Consumer behaviour : applications in marketing (2008) / East, Robert Consumer psychology (2010) / Jansson-Boyd, Cathrine V. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. E-commerce : business, technology, society (6th ed, 2010) / Laudon, Kenneth C. Health and wellness tourism (2009) / Smith, Melanie K. Ogilvy on advertising (2011) / Ogilvy, David Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Strategic advertising management (3rd ed, 2009) / Percy, Larry Strategic market management (9th ed, 2011) / Aaker, David A. Understanding and managing customers (2005) / Doole, Isobel The practice of public relations (10th ed, 2007) / Seitel, Fraser P. International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Understanding the global spa industry : spa management (2008) / Cohen, Marc, Ph. D. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Customer care excellence : how to create an effective customer focus (6th ed, 2010) / Cook, Sarah Global dimensions of corporate governance (2007) / Luo, Yadong Value creation from e-business models (2004) / Currie, Wendy The advertising and consumer culture reader (2009) / Turow, Joseph Merchandising of fashion products (2009) / Kincade, Doris H. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Marketing the sports organisation : building networks and relationships (2009) / Ferrand, Alain Sport marketing (3rd ed, 2007) / Mullin, Bernard James Consumers (2nd ed, 2004) / Arnould, Eric J. Marketing plans : how to prepare them, how to use them. (7th ed, 2011) / McDonald, Malcolm A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen The new social entrepreneurship : what awaits social entrepreneurship ventures? (2006) / Perrini, Francesco Strategic marketing (9th ed, 2009) / Cravens, David W. This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Marketing research. (10th ed, 2011) / Aaker, David A. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Export practice and management (5th ed, 2006) / Branch, Alan E. Fundamentals of sport marketing (3rd ed, 2007) / Pitts, Brenda G. Managing and measuring social enterprises (2003) / Paton, Rob Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Wal-Mart world : the world's biggest corporation in the global economy (2006) / Brunn, Stanley D. Social entrepreneurship : new models of sustainable social change (2006) / Nicholls, Alex Sport public relations : managing organizational communication (2006) / Stoldt, G. Clayton Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane International business (2009) / Czinkota, Michael R. Customer experience management : a revolutionary approach to connecting with your customers (2003) / Schmitt, Bernd H. Brands and branding (2nd ed, 2009) / Clifton, Rita Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Routledge handbook of sports sponsorship : successful strategies (2007) / Ferrand, Alain Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt Managing innovation : integrating technological, market and organizational change. (4th ed, 2009) / Tidd, Joseph Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent Best practice cases in branding : lessons from the world's strongest brands (2003) / Keller, Kevin Lane Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Lovemarks : the future beyond brands (2004) / Roberts, Kevin Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M. Supply chain management : an introduction to logistics (2nd ed, 2009) / Waters, C. D. J. Supply chain management : strategy, planning, and operation (4th ed, 2010) / Chopra, Sunil The globalization reader (3rd ed, 2008) / Lechner, Frank J. Advertising : principles & practice. (8th ed, 2009) / Wells, William Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme The emergence of social enterprise (2004) / Borzaga, Carlo International business : emerging issues and emerging markets (2000) / Millar, Carla Marketing (2nd ed, 2011) / Baines, Paul Designing and managing the supply chain : concepts, strategies, and case studies (3rd ed, 2008) / Simchi-Levi, David The corporate social responsibility reader (2008) / Burchell, Jon The global theme park industry (2007) / Clavé, Salvador Anton Integrated marketing communications (2nd ed, 2005) / Pickton, David E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Retail management : a strategic approach (10th ed, 2007) / Berman, Barry Hospitality strategic management ; concepts and cases (2nd ed, 2010) / Enz, Cathy A. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi Contemporary direct marketing (2005) / Spiller, Lisa Research methods in business studies (4th ed, 2010) / Ghauri, Pervez N. International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak The economics of small firms : an introduction (2007) / Johnson, P. S. Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Supply chain risk management : vulnerability and resilience in logistics (2007) / Waters, C. D. J.