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The fundamentals of hospitality marketing| (2000) / Mawson, Steve

book: http://library.hud.ac.uk/catlink/bib/350452

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JOURNALSBOOKS
  1. International journal of contemporary hospitality management
  2. Hotel & motel management
  3. International journal of hospitality management
  4. Academy of Management review
  5. Caterer & hotelkeeper
 
  1. Hospitality sales : a marketing approach (2000) / Shaw, Margaret
  2. Hospitality and travel marketing (3rd ed, 2002) / Morrison, Alastair M.
  3. Hospitality marketing in the e-commerce age (2nd ed, 2002) / Wearne, Neil
  4. Principles of hotel front office operations (2nd ed, 2003) / Baker, Sue
  5. Consumer marketing - a resource based approach for the hospitality and tourism industries. (1996) / Teare, Richard
  6. Hospitality marketing (1996) / Wearne, Neil
  7. Marketing hospitality (3rd ed, 2002) / Hsu, Cathy H. C.
  8. Hospitality marketing : an introduction (2004) / Bowie, David
  9. Strategic management in the hospitality industry (3rd ed, 2008) / Olsen, Michael D.
  10. Introduction to the hospitality industry (7th ed, 2009) / Barrows, Clayton W.
  11. Marketing for hospitality and tourism (4th ed, 2006) / Kotler, Philip
  12. Human resource management in the hospitality industry (7th ed, 2000) / Boella, M. J.
  13. Marketing management for the hospitality industry : a strategic approach (1997) / Reich, Allen Z.
  14. In search of hospitality : theoretical perspectives and debates (2000) / Lashley, Conrad
  15. Introduction to hospitality operations : an indisposable guide to the industry (2nd ed, 2002) / Jones, Peter
  16. Accommodation management : a systems approach (1993) / Jones, Christine
  17. The management of hotel operations (1989) / Jones, Peter
  18. Managing people : a guide for managers in the hotel and catering industry (2nd ed, 2000) / Riley, Michael
  19. Principles of hospitality law (2nd ed) / Boella, M. J.
  20. An introduction to the UK hospitality industry : a comparative approach (2000) / Brotherton, Bob
  21. Front office : procedures, social skills, yield and management (2nd ed, 1999) / Abbott, Peter
  22. Hospitality strategic management : concepts and cases (2005) / Harrison, Jeffrey S.
  23. Developing hospitality properties and facilities (2nd ed, 2004) / Ransley, Josef
  24. Hospitality management : an introduction (2nd ed, 1998) / Knowles, Tim
  25. International hospitality management (1992) / Teare, Richard
  26. Accommodation management : perspectives for the international hotel industry. (1999) / Verginis, Constantinos S.
  27. Introduction to management in the hospitality industry (7th ed, 2003) / Powers, Thomas F.
  28. The business of hotels (4th ed, 2000) / Medlik, S.
  29. Food and beverage management. (3rd ed, 1998) / Davis, Bernard
  30. Introduction to the hospitality industry (6th ed, 2006) / Powers, Thomas F.
  31. Principles of hotel front office operations (2nd ed, 2000) / Baker, Sue
  32. Hospitality 2010 : the future of hospitality and travel (2006) / Cetron, Marvin J.
  33. Hospitality management and organisational behaviour (4th ed, 2001) / Mullins, Laurie J.
  34. Empowerment : HR strategies for service excellence (2001) / Lashley, Conrad
  35. Hospitality and catering : a closer look (1996) / Jones, Ursula
  36. Principles of hotel front office operations : a study guide (1994) / Baker, Sue
  37. Researching and writing dissertations in hospitality and tourism (1998) / Clark, Mona A.
  38. Hospitality, Tourism and Leisure Management : Issues in Strategy and Culture. / Foley, M.
  39. Working in hotels and catering. (2nd ed, 1997) / Wood, Roy C.
  40. Hospitality retail management : a unit manager's guide (2000) / Lashley, Conrad
  41. Marketing for hospitality and tourism (5th ed, 2010) / Kotler, Philip
  42. Managing people in the hotel and catering industry (1992) / Goss-Turner, Steven
  43. International hospitality management : concepts and cases (2007) / Clarke, Alan
  44. Managing people in the hospitality industry (3rd ed, 1998) / Mullins, Laurie J.
  45. The international hospitality industry : structure, characteristics and issues (2003) / Brotherton, Bob
  46. Behavioural studies in hospitality management (1995) / Carmouche, Rita
  47. Contemporary strategic management (2004) / Pettinger, Richard
  48. Hospitality facilities management and design (1992) / Stipanuk, David M.
  49. The international hospitality industry : organizational and operational issues (1995) / Jones, Peter
  50. The franchise paradox : new directions, different strategies. (1997) / Price, Stuart
  51. Managing employee relations in the hotel and catering industry (1995) / Lucas, Rosemary
  52. Human resource management for tourism, hospitality and leisure : an international perspective (2006) / Baum, Tom
  53. Hospitality management : a human resources approach (1992) / Mullins, Laurie J.
  54. Human resource management in the hospitality industry : an introductory guide (8th ed, 2005) / Boella, M. J.
  55. Marketing in travel and tourism (3rd ed, 2001) / Middleton, Victor T. C.
  56. Tourism and hospitality in the 21st century (2001) / Lockwood, Andrew
  57. The international hospitality business (1996) / Kotas, Richard
  58. Human resource management for the hospitality and tourism industries (2007) / Nickson, Dennis
  59. The business of tourism (6th ed, 2002) / Holloway, J. Christopher
  60. Organizational behaviour for hospitality management (1994) / Wood, Roy C.
  61. Service quality in hospitality organizations (1996) / Olsen, Michael D.
  62. Human resource management for hospitality services (1997) / Goldsmith, Alistair
  63. Human resource management in the hospitality industry (1996) / Go, Frank M.
  64. International hotels : development and management (1994) / Gee, Chuck Y.
  65. Hotels and resorts : planning, design, and refurbishment (1995) / Lawson, Fred
  66. Globalization strategy in the hotel industry (1995) / Go, Frank M.
  67. Organizational behaviour in hotels and restaurants : an international perspective (1999) / Guerrier, Yvonne
  68. Transport and tourism (1999) / Page, Stephen
  69. Tourism : principles and practice (3rd ed, 2005) / Cooper, Chris
  70. Understanding the hospitality consumer (2002) / Williams, Alistair
  71. Consumer behaviour in tourism (1999) / Swarbrooke, John
  72. Decentring leisure : rethinking leisure theory (1995) / Rojek, Chris
  73. Introduction to hospitality operations (1996) / Jones, Peter
  74. Managing human resources in the European tourism and hospitality industriy : a strategic approach (1995) / Baum, Tom
  75. International human resource management (2003) / Harris, Hilary
  76. Leadership : theory and practice (1999) / Daft, Richard L.
  77. Organisational culture (2nd ed, 1998) / Brown, Andrew D.
  78. Tourism : principles and practice (2nd ed, 1998) / Cooper, Christopher P.
  79. Accounting for non-accounting students (6th ed, 2004) / Dyson, J. R.
  80. Understanding customers. (1997) / Rice, Chris
  81. Foundations of economics (2nd ed, 2003) / Begg, David K. H.
  82. Understanding management (4th ed, 2004) / Daft, Richard L.
  83. Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A.
  84. Introducing human resource management (5th ed, 2008) / Foot, Margaret
  85. Management : theory and practice. (5th ed, 1996) / Cole, G. A.
  86. Introducing human resource management (4th ed, 2005) / Foot, Margaret
  87. Management theory and practice (6th ed, 2004) / Cole, G. A.
  88. Organizational behaviour : an introductory text (5th ed, 2004) / Buchanan, David A.
  89. Corporate strategy (2nd ed, 1999) / Bennett, Roger
  90. Marketing (1998) / Lancaster, Geoffrey A.
  91. Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A.

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