- Journal of marketing communications
- International journal of research in marketing
- Precision marketing
- Review of international economics
- Journal of international marketing (East Lansing, Mich.)
- Journal of consumer culture
- Journal of interactive marketing
- In-store marketing
- Journal of marketing theory and practice
- Journal of targeting, measurement and analysis for marketing
- Global cosmetic industry
- Customer relationship management (Malibu, Calif.)
- Journal of the Academy of Marketing Science
- Sales & marketing management
- Marketing research (Chicago, Ill.)
- Marketing science (Providence, R.I.)
- Journal of direct, data and digital marketing practice
- NZBusiness
- Marketing magazine (Toronto)
- American banker
- Marketing management (Chicago, Ill.)
- B to B
- Journal of advertising research
- Journal of retailing
- Journal of retailing and consumer services
- Adweek (2003)
- Corporate communications
- Journal of consumer behaviour
- Network world
- Journal of consumer marketing
- Management international review
- International journal of bank marketing
- International business review
- Journal of marketing management
- Journal of services marketing
- Brand strategy
- Brandweek (New York, N.Y.)
- Journal of marketing research
- International journal of business and management
- Measuring business excellence
- Journal of brand management
- International journal of retail & distribution management
- Journal of operations management
- PR week (U.K. edition)
- International marketing review
- Journal of product & brand management
- InfoWorld
- Strategic change
- Managing service quality
- Marketing intelligence & planning
- Strategy & leadership
- Industry week
- New media age
- Journal of business & industrial marketing
- Media (Hong Kong, China : 1988)
- American economic review
- Journal of advertising
- Marketing news
- Industrial marketing management
- Qualitative market research
- Industrial management + data systems
- Business process management journal
- Journal of fashion marketing and management
- Journal of marketing
- Advertising age
- British food journal (1966)
- Grocer
- Design week
- Long range planning
- Journal of business research
- MIT Sloan management review
- Journal of organizational change management
- European journal of operational research
- Director (London, England : 1983)
- Supply chain management
- Campaign (London. 1968)
- Journal of management studies
- Forbes
- Computerworld
- Marketing week
- Strategic management journal
- Service industries journal
- International journal of physical distribution & logistics management
- Journal of international business studies
- European journal of marketing
- Management today
- Managerial auditing journal
- International journal of operations & production management
- Fortune
- Journal of business ethics
- European business review
- Bloomberg businessweek
- Marketing (London)
- Accountancy (London)
- Management decision
- Personnel today
| | - Profitable direct marketing (1998) / Jay, Ros
- Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
- How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
- Managing direct marketing (1990) / Mounsey, Philip
- Beyond 2000 : the future of direct marketing (1994) / Reitman, Jerry I. [electronic book]
- The new integrated direct marketing (1998) / Berry, Mike
- Profitable direct marketing (2nd ed, 1992) / Kobs, Jim
- Exploring direct marketing (1999) / O'Malley, Lisa
- The Direct marketing handbook (2nd edition, 1992) / Nash, Edward L
- Successful direct marketing methods (7th ed, 2001) / Stone, Bob
- Direct marketing management (1989) / Roberts, Mary Lou
- Direct and database marketing (1997) / McCorkell, Graeme
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Direct marketing in practice (2002) / Thomas, Brian
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Advertising (2006) / Yeshin, Tony
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Relationship marketing (1995) / Stone, Merlin
- All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- Essentials of retailing (1996) / Levy, Michael
- Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R.
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Marketing (2008) / Baines, Paul
- How advertising works : a review of current thinking (1992) / McDonald, Colin
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Consumers (2002) / Arnould, Eric J.
- Business information systems : technology, development and management for the e-business (2nd ed, 2002) / Bocij, Paul
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Applied consumer behaviour (1996) / Evans, Martin
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- International marketing (2000) / Cateora, Philip R.
- Business research methods (9th ed, 2006) / Cooper, Donald R.
- Organizational behavior : core concepts (4th ed, 2000) / Vecchio, Robert P.
- Public relations principles and practice. (1997) / Kitchen, Philip
- The competitive advantage of nations: with a new introduction. (1998) / Porter, Michael E.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Advertising. (4th ed, 2000) / White, Roderick
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
- The customer service planner. (1992) / Christopher, Martin
- Operations management. (1999) / Waters, Donald
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Economics : a student's guide (4th ed, 1998) / Beardshaw, John
- European business : issue-based approach (1996) / Welford, Richard
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Operations management (5th ed, 2007) / Slack, Nigel
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