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Commonsense direct marketing| (4th ed, 2000) / Bird, Drayton

book: http://library.hud.ac.uk/catlink/bib/352807

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  18. NZBusiness
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  26. Adweek (2003)
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  28. Journal of consumer behaviour
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  38. Journal of marketing research
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  43. Journal of operations management
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  45. International marketing review
  46. Journal of product & brand management
  47. InfoWorld
  48. Strategic change
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  52. Industry week
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  54. Journal of business & industrial marketing
  55. Media (Hong Kong, China : 1988)
  56. American economic review
  57. Journal of advertising
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  60. Qualitative market research
  61. Industrial management + data systems
  62. Business process management journal
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  73. European journal of operational research
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  76. Campaign (London. 1968)
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  80. Marketing week
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  82. Service industries journal
  83. International journal of physical distribution & logistics management
  84. Journal of international business studies
  85. European journal of marketing
  86. Management today
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  89. Fortune
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  2. Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
  3. How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
  4. Managing direct marketing (1990) / Mounsey, Philip
  5. Beyond 2000 : the future of direct marketing (1994) / Reitman, Jerry I. [electronic book]
  6. The new integrated direct marketing (1998) / Berry, Mike
  7. Profitable direct marketing (2nd ed, 1992) / Kobs, Jim
  8. Exploring direct marketing (1999) / O'Malley, Lisa
  9. The Direct marketing handbook (2nd edition, 1992) / Nash, Edward L
  10. Successful direct marketing methods (7th ed, 2001) / Stone, Bob
  11. Direct marketing management (1989) / Roberts, Mary Lou
  12. Direct and database marketing (1997) / McCorkell, Graeme
  13. Direct and interactive marketing (2001) / Sargeant, Adrian
  14. Direct marketing in practice (2002) / Thomas, Brian
  15. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  16. Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
  17. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  18. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  19. Advertising (2006) / Yeshin, Tony
  20. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  21. Relationship marketing (1995) / Stone, Merlin
  22. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  23. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  24. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  25. Essentials of retailing (1996) / Levy, Michael
  26. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R.
  27. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  28. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  29. Marketing (2008) / Baines, Paul
  30. How advertising works : a review of current thinking (1992) / McDonald, Colin
  31. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  32. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  33. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  34. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  35. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  36. Strategic marketing (8th ed, 2006) / Cravens, David W.
  37. Consumers (2002) / Arnould, Eric J.
  38. Business information systems : technology, development and management for the e-business (2nd ed, 2002) / Bocij, Paul
  39. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  40. Strategic market management (7th ed, 2005) / Aaker, David A.
  41. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  42. Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
  43. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  44. Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
  45. The marketing research process (4th ed, 1995) / Crimp, Margaret
  46. Research methods for business students (5th ed, 2009) / Saunders, Mark
  47. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
  48. Research methods for business students (4th ed, 2007) / Saunders, Mark
  49. Advertising management (5th ed, 1996) / Batra, Rajeev
  50. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  51. Applied consumer behaviour (1996) / Evans, Martin
  52. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  53. International marketing (2000) / Cateora, Philip R.
  54. Business research methods (9th ed, 2006) / Cooper, Donald R.
  55. Organizational behavior : core concepts (4th ed, 2000) / Vecchio, Robert P.
  56. Public relations principles and practice. (1997) / Kitchen, Philip
  57. The competitive advantage of nations: with a new introduction. (1998) / Porter, Michael E.
  58. International marketing (8th ed, 2000) / Terpstra, Vern
  59. Advertising. (4th ed, 2000) / White, Roderick
  60. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  61. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
  62. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
  63. Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
  64. The customer service planner. (1992) / Christopher, Martin
  65. Operations management. (1999) / Waters, Donald
  66. Consumer behavior (8th ed, 1995) / Engel, James F.
  67. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
  68. Economics : a student's guide (4th ed, 1998) / Beardshaw, John
  69. European business : issue-based approach (1996) / Welford, Richard
  70. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  71. Operations management (5th ed, 2007) / Slack, Nigel

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