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Marketing strategy and management| (3rd ed, 2000) / Baker, Michael J.

book: http://library.hud.ac.uk/catlink/bib/347123

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  19. Global marketing management (7th ed, 2002) / Keegan, Warren J.
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  28. Strategic market management (7th ed, 2005) / Aaker, David A.
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  33. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
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  41. Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M.
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