- Business Europe (Economist Intelligence Unit (Great Britain))
- International journal of law and management
- Precision marketing
- European business journal
- New Zealand management
- Journal of strategic marketing
- Ecological economics
- Journal of consumer behaviour
- Marketing research (Chicago, Ill.)
- Marketing science (Providence, R.I.)
- Supply chain management review
- Journal of political economy
- Journal of marketing management
- Journal of service research : JSR
- Progressive grocer
- Journal of marketing research
- International business review
- Teaching business & economics
- Journal of hospitality & tourism research (Washington, D.C.)
- Journal of retailing
- Estates gazette
- Country monitor (New York, N.Y.)
- Sloan management review
- Service industries journal
- Journal of operations management
- Marketing news
- NZBusiness
- Journal of applied behavioral science
- Marketing intelligence & planning
- Marketing magazine (Toronto)
- Journal of small business and enterprise development
- Industry week
- International journal of manpower
- Foreign policy
- Business process management journal
- Traffic world
- Journal of the Operational Research Society
- Chain store age (1995)
- Journal of consumer marketing
- Brandweek (New York, N.Y.)
- Journal of business research
- Canadian business (1977)
- European management journal
- Strategy & leadership
- International journal of consumer studies
- Industrial management + data systems
- Strategic change
- European journal of marketing
- Human resource management journal
- Aviation week & space technology
- Benchmarking : an international journal
- International marketing review
- Journal of international business studies
- Travel trade gazette UK and Ireland
- Computerworld
- Management science
- International journal of social economics
- Journal of travel research
- Bloomberg businessweek
- Financial management (London, England)
- International journal of human resource management
- International journal of production economics
- Journal of marketing
- Marketing week
- Journal of accountancy
- Management research news
- Hotel & motel management
- International journal of quality & reliability management
- Human relations (New York)
- Strategic management journal
- Journal of services marketing
- Nation's restaurant news
- Marketing (London)
- PR week (U.K. edition)
- Management today
- Wall Street journal. Eastern edition
- International journal of operations & production management
- Journal of business strategy
- Annals of tourism research
- Accountancy (London)
- International journal of retail & distribution management
- Grocer
- Academy of Management review
- Caterer & hotelkeeper
- Managing service quality
- Organization studies
- International journal of physical distribution & logistics management
- WWD
- New media age
- Long range planning
- People management
- Forbes
- Advertising age
| | - Marketing strategy (2nd ed, 1998) / Fifield, Paul
- Kotler on marketing : how to create, win and dominate markets. (1999) / Kotler, Philip
- Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
- Harvard business review on brand management. (1999)
- International marketing (11th edition, 2002) / Cateora, Philip R.
- Market-led strategic change : a guide to transforming the process of going to market (3rd ed, 2002) / Piercy, Nigel
- Internet marketing (2000) / Sheth, Jagdish N.
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Marketing logistics (2nd ed, 2003) / Christopher, Martin
- Mobile marketing : the message revolution (2002) / Haig, Matt
- Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
- Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Supply chains and total product systems : a reader (2006) / Rhodes, Ed
- Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Managing innovation (1991) / Henry, Jane
- Purchasing and supply chain management (2nd ed, 2002) / Monczka, Robert M.
- Global marketing management (7th ed, 2002) / Keegan, Warren J.
- Global marketing management (4th ed, 1999) / Quelch, John A.
- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Managing strategic innovation and change : a collection of readings (2nd ed, 2004) / Tushman, Michael
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Applied transport economics : policy, management & decision making (3rd ed, 2005) / Cole, Stuart
- The marketing research process (5th ed, 2000) / Wright, Len Tiu
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm
- Global marketing strategy (1995) / Douglas, Susan P.
- Marketing : an introduction (7th ed, 2005) / Armstrong, Gary
- Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- Consumer behavior (1996) / Wells, William
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Marketing strategy and management (4th ed, 2007) / Baker, Michael John
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Global marketing strategy (1998) / Chee, Harold
- Successful branding (2001) / Choudhury, Pran
- Managing strategy (1996) / Bowman, Cliff
- Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M.
- Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
- Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- Marketing (2008) / Baines, Paul
- Customer first : a strategy for quality service (1990) / Walker, Denis
- Understanding the consumer : a psychological approach (1997) / Statt, David A.
- The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Essentials of marketing : text and cases (3rd ed, 1998) / Lancaster, Geoffrey A.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Globalization and business practice : managing across boundaries. (1998) / Parker, Barbara
- Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
- E-business 2.0 : roadmap for success (2001) / Kalakota, Ravi
- Cases to accompany Contemporary strategy analysis, fifth edition (2005) / Grant, Robert M.
- The fundamentals and practice of marketing (3rd ed, 1995) / Wilmshurst, John
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Management information systems : managing information technology in the business enterprise (6th ed, 2004) / O'Brien, James A.
- Marketing (2nd ed, 1999) / Hill, Elizabeth
- Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
- Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
- An introduction to operations management (1991) / Waters, C. D. J.
- Electronic commerce and business communications (1998) / Chesher, Michael
- International marketing (8th ed, 2000) / Terpstra, Vern
- Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- New products management (6th ed, 2000) / Crawford, C. Merle
- Global shift : mapping the changing contours of the world economy (5th ed, 2007) / Dicken, Peter
- Purchasing & supply chain management : analysis, strategy, planning and practice (4th ed, 2005) / Weele, A. J. van
- Consumer behaviour in tourism (1999) / Swarbrooke, John
- Strategic logistics management (4th ed, 2001) / Stock, James R.
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Business ethics : a European perspective : managing corporate citizenship and sustainability in the age of globalization (2004) / Crane, Andrew
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Relationship marketing (1995) / Stone, Merlin
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- Operations management : strategy and analysis. (5th ed, 1998) / Krajewski, Lee J.
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Management : meeting new challenges (2000) / Black, J. Stewart
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Management information systems : managing the digital firm (7th ed, 2002) / Laudon, Kenneth C.
- Accounting and finance for non-specialists (5th ed, 2006) / Atrill, Peter
- Managing the supply chain : a strategic perspective (1996) / Gattorna, John
- Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Strategic purchasing and supply chain management (2nd ed, 1997) / Saunders, Malcolm
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- Management (5th ed, 2000) / Daft, Richard L.
- Organizational behavior (9th ed, 2002) / Luthans, Fred
|