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Advertising.| (4th ed, 2000) / White, Roderick

book: http://library.hud.ac.uk/catlink/bib/346933

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JOURNALSBOOKS
  1. Electronic markets
  2. Journal of promotion management
  3. Journal of international consumer marketing
  4. Journal of advertising research
  5. International journal of advertising
  6. Advances in consumer research
  7. Creative review (London, England)
  8. Adweek (2003)
  9. Marketing science (Providence, R.I.)
  10. Journal of advertising
  11. Journal of retailing
  12. European journal of communication (London)
  13. Technovation
  14. Brandweek (New York, N.Y.)
  15. Campaign (London. 1968)
  16. Automotive news
  17. Journal of direct, data and digital marketing practice
  18. PR week (U.K. edition)
  19. Marketing magazine (Toronto)
  20. B to B
  21. Journal of consumer marketing
  22. International journal of consumer studies
  23. Journal of consumer research
  24. Journal of the Academy of Marketing Science
  25. NZBusiness
  26. New media age
  27. Media (Hong Kong, China : 1988)
  28. International journal of retail & distribution management
  29. Fortune
  30. Journal of marketing
  31. International marketing review
  32. Journal of product & brand management
  33. Qualitative market research
  34. Journal of fashion marketing and management
  35. Journal of business research
  36. Service industries journal
  37. Marketing (London)
  38. Journal of business strategy
  39. Advertising age
  40. British food journal (1966)
  41. Computer weekly
  42. European journal of marketing
  43. Grocer
  44. WWD
  45. Marketing intelligence & planning
  46. Marketing week
  47. Computerworld
  48. Brand strategy
  49. Design week
  50. Marketing news
  51. Strategic direction (Bradford, England)
  52. Bloomberg businessweek
 
  1. The elements of copywriting : the essential guide to creating copy that gets the result you want (1998) / Blake, Gary
  2. Advertising management (1976) / Gilligan, Colin
  3. Advertising copywriting (7th ed, 1999) / Burton, Philip Ward
  4. Contemporary advertising (10th ed, 2006) / Arens, William F.
  5. The media handbook : a complete guide to advertising media selection, planning, research, and buying (2nd ed, 2003) / Katz, Helen E.
  6. $ellebrity : my angling and tangling with famous people (2003) / Lois, George
  7. Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max
  8. The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
  9. More advertising worldwide (2002) / Kloss, Ingomar
  10. Advertising and consumer culture (2000) / McAllister, Matthew P.
  11. Advertising. (2000) / Wright, Ray
  12. Advertising : principles & practice (7th ed, 2006) / Wells, William
  13. Strategic advertising management. (2nd ed, 2005) / Percy, Larry
  14. Advertising (1996) / Bunting, Sandra Cottier
  15. Strategy in advertising : matching media and messages to markets and motivations. (2nd ed, 1984) / Bogart, Leo
  16. Advertising : its role in modern marketing. (5th ed, 1982) / Dunn, S. Watson
  17. Advertising (2006) / Yeshin, Tony
  18. How to produce effective TV commercials (3rd ed, 1994) / White, Hooper
  19. Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William
  20. Global advertising : rhyme or reason?. (1992) / Vardar, Nükhet
  21. Media planning. (1971) / Adams, James R.
  22. The practice of advertising (5th ed, 2005) / Mackay, Adrian
  23. Communication arts advertising annual.
  24. The practice of advertising (4th ed, 1995) / Hart, Norman A.
  25. The end of advertising as we know it (2002) / Zyman, Sergio
  26. Public relations for your business (2000) / Jefkins, Frank
  27. International advertising : communicating across cultures (1996) / Mueller, Barbara
  28. Measuring advertising effectiveness : Selected readings (1969) / Wheatley, John J.
  29. Ads, fads, and consumer culture : advertising's impact on American character and society (2nd ed, 2004) / Berger, Arthur Asa
  30. Measuring advertising effectiveness (1997) / Wells, William D.
  31. The fall of advertising and the rise of PR (2002) / Ries, Al
  32. Advertising : concept and copy (1994) / Felton, George
  33. Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie
  34. Ad worlds : brands, media, audiences (1998) / Myers, Greg
  35. Advanced media planning (1998) / Rossiter, John R.
  36. Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1998 (1999) / Kendall, Nick
  37. Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
  38. Cele-brities. (2002)
  39. Innovation : harnessing creativity for business growth (2003) / Jolly, Adam
  40. Advertising theory and practice (9th ed, 1975) / Sandage, C. H.
  41. How to plan advertising (2nd ed, 1997) / Cooper, Alan
  42. Advertising cultures : gender, commerce, creativity (2003) / Nixon, Sean
  43. Fear of persuasion : a new perspective on advertising and regulation (1997) / Calfee, John E.
  44. The advertising handbook (2nd ed, 2002) / Brierley, Sean
  45. The fundamentals of advertising (1985) / Wilmshurst, John
  46. Advertising : principles & practice. (8th ed, 2009) / Wells, William
  47. The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon
  48. Strategic marketing : planning and control (1999) / Drummond, Graeme
  49. 11 steps to brand heaven : the ultimate guide to buying an advertising campaign. (1999) / Weinreich, Len
  50. Advertising : mass communication in marketing (3rd ed, 1970) / Littlefield, James E.
  51. Advalue : twenty ways advertising works for brands (2003) / Butterfield, Leslie
  52. Shock marketing : advertising, influence and family values (2000) / Marconi, Joe
  53. Images of woman : advertising in women's magazines (1975) / Millum, Trevor
  54. Challenging the big brands : how new brands win market share with innovative design (2003) / Evans, Judith
  55. Company image and reality : a critique of corporate communications (1996) / Bernstein, David
  56. The event manager's bible : how to plan and deliver an event (2004) / Conway, Des
  57. Which ad pulled best? : 50 case histories on how to write and design ads that work (8th ed, 1996) / Burton, Philip Ward
  58. Advertising in tourism and leisure (2000) / Morgan, Nigel
  59. The public relations handbook (2nd ed, 2004) / Theaker, Alison
  60. Advertising to children : concepts and controversies (1999) / Macklin, M. Carole
  61. The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin
  62. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick
  63. Advertising that pulls response (1990) / McCorkell, Graeme
  64. Celebrity sells (2004) / Pringle, Hamish
  65. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
  66. Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L.
  67. Rational fears : American horror in the 1950s (1996) / Jancovich, Mark
  68. Interpreting television (2005) / Lury, Karen
  69. Decoding advertisements : ideology and meaning in advertising. (1978) / Williamson, Judith
  70. Advertising : its purpose, principles and practice (2nd ed, 1978) / Nicholl, David Shelley
  71. Advertising and popular culture (1996) / Fowles, Jib
  72. The interactive and direct marketing guide. (3rd ed, 2002) / Fairlie, Robin
  73. European advertising strategies : the profiles and policies of multinational companies operating in Europe (1992) / Rijkens, Rein
  74. Ads, fads, and consumer culture : advertising's impact on American character and society (2000) / Berger, Arthur Asa
  75. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  76. Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William
  77. Crisis communications : a casebook approach (2nd ed, 2002) / Fearn-Banks, Kathleen
  78. Ethics in media communications : cases and controversies. (3rd ed, 2000) / Day, Louis A.
  79. Children as consumers : a psychological analysis of the young people's market (1998) / Gunter, Barrie
  80. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne
  81. Reading ads socially (1992) / Goldman, Robert
  82. The public relations handbook (3rd ed, 2008) / Theaker, Alison
  83. Global marketing and advertising : understanding cultural paradoxes (1998) / Mooij, Marieke K. de
  84. Managing public relations (1984) / Grunig, James E.
  85. Creative advertising : for this you went to Oxford? : a personal textbook of advertising. (1974) / Bernstein, David
  86. It's not just PR : public relations in society (2007) / Coombs, W. Timothy
  87. Online public relations (2001) / Phillips, David
  88. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  89. How advertising works : a review of current thinking (1992) / McDonald, Colin
  90. Captains of consciousness : advertising and the social roots of the consumer culture. (25th ed, 2001) / Ewen, Stuart
  91. Creativity in public relations (2nd ed, 2001) / Green, Andy
  92. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  93. British horror cinema (2002) / Chibnall, Steve
  94. The hidden persuaders (1957) / Packard, Vance
  95. Advertising management (5th ed, 1996) / Batra, Rajeev
  96. The future of the BBC : commerce, consumers and governance (1995) / Collins, Richard
  97. Creating ever-cool : a marketer's guide to a kid's heart (1997) / Del Vecchio, Gene
  98. Creative management (1991) / Henry, Jane
  99. Understanding celebrity (2004) / Turner, Graeme
  100. Law and the media / revising authors Philip Alberstat, Tom Cassels, Estelle Overs with expert contributors. (4th ed, 2002) / Crone, Tom

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