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Customer relationship marketing : get to know your customers and win their loyalty| (2nd ed, 2000) / Stone, Merlin

book: http://library.hud.ac.uk/catlink/bib/342460

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  1. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
  2. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
  3. Customer equity management (2005) / Rust, Roland T.
  4. Up close & personal? : customer relationship marketing @ work (3rd ed, 2006) / Gamble, Paul R.
  5. Customer loyalty : a guide for time travelers (2006) / Robinson, Sionade
  6. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
  7. Relationship marketing (1995) / Stone, Merlin
  8. The one to one future : building relationships one customer at a time (1st ed, 1993) / Peppers, Don
  9. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  10. Customers, competition and choice. (1993) / Manchester Open Learning
  11. Advances in relationship marketing (1995) / Payne, Adrian
  12. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  13. Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers (2001) / Foss, Bryan
  14. Customer relationship management : business guide (2000) / Reeves, Joanna
  15. Customer relationship management : concepts and technologies (2nd ed, 2009) / Buttle, Francis
  16. Customer is king : how to exceed their expectations (2005) / Craven, Robert
  17. Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
  18. Customer relationship management : organizational and technological perspectives. (2003) / Rajola, Federico
  19. Creating customer delight : the how and why of CRM (2005) / Seth, Rakesh
  20. Customer relationship management systems handbook (2003) / Sharp, Duane E.
  21. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  22. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
  23. Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F.
  24. The world of superservice : creating profit through a passion for customer service (1997) / Irons, Ken
  25. Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
  26. Customer relationship management : a databased approach (2006) / Kumar, V.
  27. Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
  28. Scoring points : how Tesco continues to win customer loyalty (2nd ed, 2007) / HUMBY, CLIVE
  29. What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
  30. CRM : redefining customer relationship management (2002) / Peel, Jeffrey
  31. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
  32. Customer relationship management (2005) / Peelen, Ed
  33. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  34. What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
  35. The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton
  36. Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob
  37. Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
  38. Auditing your customer service : the foundation for success (1994) / Leppard, John
  39. The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony
  40. Collaborative customer relationship management : taking CRM to the next level (2004) / Kracklauer, Alexander H.
  41. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  42. Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
  43. Making customers count : a guide to excellence in customer care (1994) / Clutterbuck, David
  44. Contemporary perspectives on strategic market planning (1990) / Kerin, Roger A.
  45. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
  46. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  47. Direct marketing in practice (2002) / Thomas, Brian
  48. Sponsorship : the newest marketing skill (1981) / Head, Victor
  49. Total e-mail marketing (2003) / Chaffey, Dave
  50. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H.
  51. Exploring direct marketing (1999) / O'Malley, Lisa
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  53. Meeting customer needs (3rd ed, 2003) / Smith, Ian
  54. Building great customer experiences (2002) / Shaw, Colin
  55. The law of consumer protection and fair trading (6th ed, 2000) / Harvey, Brian W.
  56. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
  57. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
  58. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
  59. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  60. Service quality : new directions in theory and practice (1994) / Rust, Roland T.
  61. E-business & e-commerce for managers (2000) / Deitel, Harvey M.
  62. The direct marketing guide. (1998)
  63. Mastering e-business (2004) / Groucutt, Jon
  64. Direct and database marketing (1997) / McCorkell, Graeme
  65. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  66. Managing direct marketing (1990) / Mounsey, Philip
  67. Essentials of marketing research (2nd ed, 2000) / Proctor, Tony
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  69. In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger
  70. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
  71. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  72. Market segmentation : how to do it - how to profit from it (2nd ed, 1998) / McDonald, Malcolm
  73. Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M.
  74. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  75. Marketing strategy (2nd ed, 1998) / Fifield, Paul
  76. Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R.
  77. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  78. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  79. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
  80. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  81. Mobile marketing : the message revolution (2002) / Haig, Matt
  82. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
  83. Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
  84. Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
  85. Customer care management (1991) / Brown, Andrew
  86. E-marketing strategy (2001) / Chaston, Ian
  87. Corporate communication (3rd ed, 2003) / Argenti, Paul A.
  88. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  89. Direct and interactive marketing (2001) / Sargeant, Adrian
  90. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  91. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  92. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  93. Quality: sustaining customer service (1993) / Taylor, Lynda King
  94. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
  95. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
  96. Global marketing strategy (1995) / Douglas, Susan P.
  97. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  98. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  99. Customer care (1999) / Bee, Frances
  100. Essentials of marketing research (1999) / Kumar, V.

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