- Journal of database marketing & customer strategy management
- Journal of strategic marketing
- Journal of marketing communications
- International journal of research in marketing
- Journal of direct, data and digital marketing practice
- Journal of interactive marketing
- Customer relationship management (Malibu, Calif.)
- Journal of targeting, measurement and analysis for marketing
- World economy
- Precision marketing
- Journal of retailing
- Business strategy series
- International journal of market research
- Journal of the Academy of Marketing Science
- Total quality management
- Marketing management (Chicago, Ill.)
- Journal of marketing management
- Journal of service research : JSR
- B to B
- International journal of advertising
- Journal of consumer research
- Quality & quantity
- Marketing magazine (Toronto)
- Air conditioning, heating & refrigeration news
- Journal of product innovation management
- Journal of product & brand management
- NZBusiness
- Technovation
- Total quality management & business excellence
- Journal of consumer marketing
- Journal of retailing and consumer services
- Journal of marketing research
- Journal of marketing
- Journal of business research
- Journal of consumer behaviour
- Management accounting (London)
- Journal of brand management
- Computers in human behavior
- Journal of advertising
- Applied economics
- Journal of services marketing
- Qualitative market research
- Computerworld
- Journal of hospitality & tourism research (Washington, D.C.)
- Journal of business & industrial marketing
- International journal of business and management
- Business process management journal
- International journal of bank marketing
- Service industries journal
- Journal of operations management
- International journal of consumer studies
- Marketing intelligence & planning
- Euroweek : the Euromarket's first newspaper
- Strategic direction (Bradford, England)
- MIT Sloan management review
- International marketing review
- Managing service quality
- Industrial marketing management
- Marketing week
- Brandweek (New York, N.Y.)
- Marketing (London)
- International journal of retail & distribution management
- Canadian business (1977)
- European journal of marketing
- European management journal
- Strategy & leadership
- Industrial management + data systems
- Journal of fashion marketing and management
- Brand strategy
- International journal of manpower
- Human resource management journal
- Chain store age (1995)
- Managerial auditing journal
- Drug store news
- Daily mail (London, England)
- Advertising age
- New media age
- Long range planning
- Bloomberg businessweek
- Strategic management journal
- Nation's restaurant news
- Fortune
- Organization studies
- International journal of physical distribution & logistics management
- Journal of international business studies
- Wall Street journal. Eastern edition
- Journal of organizational change management
- Academy of Management journal
- Publishers weekly
- Business horizons
- Design week
- Management decision
- International journal of hospitality management
- International journal of operations & production management
- European business review
- WWD
- Harvard business review
- Annals of tourism research
- European journal of operational research
- International journal of contemporary hospitality management
| | - Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
- Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
- Customer equity management (2005) / Rust, Roland T.
- Up close & personal? : customer relationship marketing @ work (3rd ed, 2006) / Gamble, Paul R.
- Customer loyalty : a guide for time travelers (2006) / Robinson, Sionade
- The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
- Relationship marketing (1995) / Stone, Merlin
- The one to one future : building relationships one customer at a time (1st ed, 1993) / Peppers, Don
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Customers, competition and choice. (1993) / Manchester Open Learning
- Advances in relationship marketing (1995) / Payne, Adrian
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers (2001) / Foss, Bryan
- Customer relationship management : business guide (2000) / Reeves, Joanna
- Customer relationship management : concepts and technologies (2nd ed, 2009) / Buttle, Francis
- Customer is king : how to exceed their expectations (2005) / Craven, Robert
- Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
- Customer relationship management : organizational and technological perspectives. (2003) / Rajola, Federico
- Creating customer delight : the how and why of CRM (2005) / Seth, Rakesh
- Customer relationship management systems handbook (2003) / Sharp, Duane E.
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F.
- The world of superservice : creating profit through a passion for customer service (1997) / Irons, Ken
- Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
- Customer relationship management : a databased approach (2006) / Kumar, V.
- Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
- Scoring points : how Tesco continues to win customer loyalty (2nd ed, 2007) / HUMBY, CLIVE
- What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
- Customer relationship management (2005) / Peelen, Ed
- All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
- What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
- The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton
- Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob
- Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
- Auditing your customer service : the foundation for success (1994) / Leppard, John
- The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony
- Collaborative customer relationship management : taking CRM to the next level (2004) / Kracklauer, Alexander H.
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- Making customers count : a guide to excellence in customer care (1994) / Clutterbuck, David
- Contemporary perspectives on strategic market planning (1990) / Kerin, Roger A.
- Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Direct marketing in practice (2002) / Thomas, Brian
- Sponsorship : the newest marketing skill (1981) / Head, Victor
- Total e-mail marketing (2003) / Chaffey, Dave
- Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H.
- Exploring direct marketing (1999) / O'Malley, Lisa
- Marketing in the 21st century : concepts, challenges and imperatives (2000) / Kyambalesa, Henry
- Meeting customer needs (3rd ed, 2003) / Smith, Ian
- Building great customer experiences (2002) / Shaw, Colin
- The law of consumer protection and fair trading (6th ed, 2000) / Harvey, Brian W.
- Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- Service quality : new directions in theory and practice (1994) / Rust, Roland T.
- E-business & e-commerce for managers (2000) / Deitel, Harvey M.
- The direct marketing guide. (1998)
- Mastering e-business (2004) / Groucutt, Jon
- Direct and database marketing (1997) / McCorkell, Graeme
- Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
- Managing direct marketing (1990) / Mounsey, Philip
- Essentials of marketing research (2nd ed, 2000) / Proctor, Tony
- Customer first : a strategy for quality service (1990) / Walker, Denis
- In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger
- Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Market segmentation : how to do it - how to profit from it (2nd ed, 1998) / McDonald, Malcolm
- Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M.
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- Marketing strategy (2nd ed, 1998) / Fifield, Paul
- Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R.
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- Mobile marketing : the message revolution (2002) / Haig, Matt
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
- Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
- Customer care management (1991) / Brown, Andrew
- E-marketing strategy (2001) / Chaston, Ian
- Corporate communication (3rd ed, 2003) / Argenti, Paul A.
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Quality: sustaining customer service (1993) / Taylor, Lynda King
- Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
- Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
- Global marketing strategy (1995) / Douglas, Susan P.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- Customer care (1999) / Bee, Frances
- Essentials of marketing research (1999) / Kumar, V.
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