- Journal of consumer behaviour
- International journal of consumer studies
- Marketing magazine (Toronto)
- Brandweek (New York, N.Y.)
- Brand strategy
| | - Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M.
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- Consumer behavior (3rd ed, 1994) / Wilkie, William L.
- Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
- Consumer behavior (1996) / Wells, William
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Consumers (2002) / Arnould, Eric J.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Applied consumer behaviour (1996) / Evans, Martin
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior (8th ed, 1995) / Engel, James F.
- International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
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